Images and graphics are not readable for search engines
A website with only text content makes the visitors usually do not particularly good impression. Much more professional it looks, if the texts were jazzed up with matching images and graphics. Terms of search engine optimization such images make less sense, however, since the search engines can not read the contents. If so you would create a web page that only contains images or graphics, so the engine would create the impression that this is a completely blank page. How do you even still with your pictures and graphics can do something for the search engine optimization that you will learn in the following sections.
Assign meaningful file names for images and graphics
A first, important step towards SEO for images, we do this by giving each image a descriptive file name. Some webmasters make the call and not their images, for example, "001.jpg" or "bild111.jpg". How is the search engine to recognize in those terms, what is at stake on that picture? Correct: You can not. For this reason, you should give each image or each graphic type a file name that expresses clearly what it is about. For example: to publish an image on your page, showing the Tower of London, then give this image, for example, the name "tower_london.jpg". So you should always keep it with all the images on your web pages.
Use the <alt> day for their images
The representation language HTML for websites offers the possibility of providing an image on a web page with an alternative text. There are several reasons. On the one hand it could be that the picture on the website by a server error or the like just can not be displayed. Now, the visitor with his mouse over the image, it displays a small text about which image content, these are. On the other hand, blind and visually impaired people usually use special software programs that you read the text content of web pages. Are the images on this site is also provided with an alternative text, then such a software program the disabled person to tell what it is at the appropriate image.
Make sure to use the <alt> tag for your images and graphics. The HTML command will look something like this:
<img src="tower_london.jpg alt="Tower London">
Be sure to use as alternate text only a few words or a sentence, not a collection of keywords.
Images and graphics as headings
In terms of a professional and sustainable SEO images and graphics vehicle must not be used as a heading. The reason is obvious: Search engines can not detect images and graphics in their content. If at your website but is no other way than to use a graphic or an image as a heading, you should also provide them with an appropriate alternative text. The whole thing looks like this:
<h1> <img src="dateiname.jpg" alt="Überschrift"> </ h1>
Beware of images and graphics from unsafe sources
The safest way is still, when you customize the images and graphics for your web pages yourself. However, this is not without problems in all cases impossible. If you therefore have access to images and graphics from other sources, if possible, you should make sure that you explicitly allow these sources to use the appropriate files. In an oral statement, you should not rely on it, when in doubt, you need written proof of permission to use. Beware of free image databases on the Internet: This is often required that you call the author of the picture and / or put a link to the appropriate database. Remember this on your website, can be an expensive warning could result. Read, therefore, the conditions of use of image databases by exactly.
A website with only text content makes the visitors usually do not particularly good impression. Much more professional it looks, if the texts were jazzed up with matching images and graphics. Terms of search engine optimization such images make less sense, however, since the search engines can not read the contents. If so you would create a web page that only contains images or graphics, so the engine would create the impression that this is a completely blank page. How do you even still with your pictures and graphics can do something for the search engine optimization that you will learn in the following sections.
Assign meaningful file names for images and graphics
A first, important step towards SEO for images, we do this by giving each image a descriptive file name. Some webmasters make the call and not their images, for example, "001.jpg" or "bild111.jpg". How is the search engine to recognize in those terms, what is at stake on that picture? Correct: You can not. For this reason, you should give each image or each graphic type a file name that expresses clearly what it is about. For example: to publish an image on your page, showing the Tower of London, then give this image, for example, the name "tower_london.jpg". So you should always keep it with all the images on your web pages.
Use the <alt> day for their images
The representation language HTML for websites offers the possibility of providing an image on a web page with an alternative text. There are several reasons. On the one hand it could be that the picture on the website by a server error or the like just can not be displayed. Now, the visitor with his mouse over the image, it displays a small text about which image content, these are. On the other hand, blind and visually impaired people usually use special software programs that you read the text content of web pages. Are the images on this site is also provided with an alternative text, then such a software program the disabled person to tell what it is at the appropriate image.
Make sure to use the <alt> tag for your images and graphics. The HTML command will look something like this:
<img src="tower_london.jpg alt="Tower London">
Be sure to use as alternate text only a few words or a sentence, not a collection of keywords.
Images and graphics as headings
In terms of a professional and sustainable SEO images and graphics vehicle must not be used as a heading. The reason is obvious: Search engines can not detect images and graphics in their content. If at your website but is no other way than to use a graphic or an image as a heading, you should also provide them with an appropriate alternative text. The whole thing looks like this:
<h1> <img src="dateiname.jpg" alt="Überschrift"> </ h1>
Beware of images and graphics from unsafe sources
The safest way is still, when you customize the images and graphics for your web pages yourself. However, this is not without problems in all cases impossible. If you therefore have access to images and graphics from other sources, if possible, you should make sure that you explicitly allow these sources to use the appropriate files. In an oral statement, you should not rely on it, when in doubt, you need written proof of permission to use. Beware of free image databases on the Internet: This is often required that you call the author of the picture and / or put a link to the appropriate database. Remember this on your website, can be an expensive warning could result. Read, therefore, the conditions of use of image databases by exactly.
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