SEO - Search Engine Optimization

This page offers a free tutorial on how to do Search Engine Optimization. It is a detailed tutorial of a long-term successful process. It provides SEO tools imbedded into the steps below, and appropriate links to SEO training resources as appropriate.

The objective of search engine optimization (SEO) is to increase a Website's traffic counts, and ultimately conversions, by getting higher search engine placement for the keywords in the search query. The mission of SEO is to make the site's content worthy of higher search engine ranking for your target audience by being more relevant and competent than the competition's. This SEO optimization process is often viewed as a struggle to rank well for just a few keywords, instead of a struggle to satisfy the needs of those entering the query.That is not really the goal - you should satisfy the user by being an expert and giving them valuable competent information.

You should get your rankings the old fashioned way - you should earn them! Trying to fool the search engines into giving you rankings will just get you penalized. There is no easy way to perform search engine optimization. It is hard work to be better than a million other sites, so be prepared to have to do it right and by the numbers.

If you search on your best keywords you will see the sites with higher search engine rankings.  To obtain traffic for your competing content you will need to rank higher than those top sites. Our free SEO tips and advice and supplemental services optimize and help your search engine rankings (traffic and profits). We offer SEO penalty assessments (penguin issues), books, classroom SEO training, search engine optimization tools, full website assessments, and SEO services including placement advice, tips, information and hints to improve your search engine rankings and traffic relative to the existing leaders. After all, better keyword ranking is the first step to increased Web traffic.

It is not enough to simply add Meta tags and do search engine submission of your site to a million search engine indexes and directories. The first placement tip in obtaining significant Web traffic counts is to seek first-page search engine results. An early and absolutely necessary step is to build a great content-rich site. One of the last steps is the proper submission of your great site to the search engines or directories. In the middle is a step that is VITAL if you want to obtain front-page results. Most site owners bypass this step because they forget about it or think it is too complex, but without competent search engine optimization services you are destined to become search engine fodder. The following FREE tools and advice guide and help you choose your keywords with search engine optimization and ranking in mind.

There are no search engine optimization secrets — just ranking methodologies to follow in order to beat your competition in obtaining traffic for desired keywords. SEO training, quality content writing and organic and proper linking services are only a few SEO tips. This site targets improving rankings by using a "beat the leader" approach to keyword selection and content structures. Once you know what keywords and styles worked for the "leaders," you can do even better by becoming "least imperfect"! Proper organic search engine optimization requires that you outsmart your competition, so knowing the best keywords and criteria used by your competition is the most important first step.

With personalization entering the mix, understanding the persona, community and location of your target market is critically important to traffic generation and are part of the SEO process. With careful selection and placement of your keywords, you will fare well against your competition. Started by Bruce Clay in early 1996 and frequently revised to keep pace with the shifting SEO landscape, the Bruce Clay, Inc. website offers tips and services for improving search engine results via a unique, specific, search engine keywords placement methodology.