Saturday, August 24, 2013

The risks of search engine optimization

White & Black Hat SEO
Search engine optimization is not without risks. Cooperation with unscrupulous companies may result in a completely untraceable website in Google. This is done by a so-called penalty or a ban.

For search engine optimization can also choose between two strategies:

     White hat SEO
     Black hat SEO

White hat SEO consists Google lawful techniques, aiming at quality. However, there are techniques that give Google misleading information, called Black hat SEO.

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