Wednesday, November 27, 2013

What High-Risk Merchants need to know about Magento authorize (dot) net

The high risk merchants now have a trusted advisor in payment gateways Tasker offers Magento Authorize.net eCommerce solutions and expert advice .

You are a new online retailer who may fall into the classification " unqualified " to accept credit cards for payment ? What do I say? Perhaps you fall into a long list of industries subject to unreasonable rates and reserves high because you are perceived as more "risky" that agencies most common e-commerce. In some cases you may not even be considered for a merchant account by some credit card processors .

Due to the large amount of information you have been provided on how to accept credit cards online, you will find the information to be quite complex and confusing . Generally, most new online merchants who have chosen to use Magento for a shopping cart online have questions that they need answers.

1.What is Magento ?

Magento is an open source ( freely available and popular) online shopping cart . So that customers accept payments by credit card online, they generally apply for a merchant account from their bank account and a payment gateway . Magento offers flexibility and control over how your E -commerce store looks and works online.

Depending on the size of your business, there are three Magento solutions that you can choose from. For small business owners in its infancy, there is Magento Go , a hosted ecommerce solution for those of you who have high expectations of what you want to accomplish. With features like premium design accommodation , flexible, powerful marketing tools and Magento Connect "App" Store it's easy to see why more than 150,000 merchants trust this platform ecommerce .

Magento Go puts you in the driver's seat for the design of your store to support your brand, products and customers. You can upload your logo and choose from many different models that have been custom designed for you, then you can launch your store quickly , without any knowledge required design . For more advanced people who know web design or working with a web designer, the possibilities for your own look and feel customization is endless.

Magento Go has a wide range of features that are available to you all the tools and functions needed to design and operate your business as you want . As your business grows, you can upgrade to Magento Enterprise Edition for midsize businesses or even Magento Enterprise Edition premium for large and complex enterprises .

2.What is Authorize.net

Authorize.net is a payment gateway that combines with Magento and sends the transaction to your merchant account or your processor - quickly, efficiently and cheaply. Authorize.net is one of several payment gateways and manages the routing of transactions similar to a machine by scanning credit card that you might find in your favorite retail store walk-in room. The main difference , however, is that this payment gateway uses the Internet as opposed to a phone line. With many features and options available from the combination of Magento and Authorize.net, there is a wide variety of customization options available to high risk merchants .

3 . What is the difference between a merchant account and Authorize.net ? Basically, Authorize.net is a complex software that works with Magento shopping carts or other online or software systems in sending and receiving data back to your merchant account. Authorize.Net manages the complex routing of data on behalf of the owner (in this case you). Let me take you through some basic steps :

• Your customer purchases something on the Internet through your shopping cart. • Authorize.NET performs all the steps in the first pass information in a secure transaction via a secure connection to the processor . The processor of the Bank where you have your merchant account submits the network credit card transaction . This network of credit card then forwards the transaction to the bank customer . • The issuing bank approves or declines the transaction and sends the information to the processor which sends it to Authorize.net . • Authorize.net stores the transaction results and sends them to your website for the customer and the merchant to see. • The issuing bank sends funds to the transaction on the credit card network , which passes the funds to your merchant account. • The bank then deposits the funds into your bank account .

A merchant account is a special type of bank account that you apply for . Its purpose is to transfer funds absorbed credit and debit card sales and transfer to the bank account of the buyer on account of existing checks the merchant's business .

Credit card processing and accepting credit cards online can be a little overwhelming at first . The high risk merchants are often at a loss because you want to limit any higher reserves and high fees , they could be charged. That is why it is so important for high risk merchants to get the answers they need about Magento and Authorize.net credit card processing . If you are one of those people , do your research and make sure you understand the information provided to you when you first start . Then get out there and become the success you have always dreamed of being !

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