Winnowing Keywords

Winnowing your keywords are the process of removing the obvious non-relevant phrases that will not help your site gain exposure. You want to remove the phrases that have a particularly low search count. A low search count indicates that your target audience rarely uses the phrases when they are searching the Web. The winnowing phase stipulates that you are quite familiar with the business of a website. If you are doing SEO (Search Engine Optimization) for a client, they will need to be heavily involved in the process.