SEO begins with the well known to define the keywords. Here it is important to select those keywords that are frequently searched on one side of the target group, have on the other hand, using as few competitors. Too low search volume means lack of attendance. Consequently, no conversions or leads are generated. Have each keyword, however too much competition, it may be difficult to establish itself in the foreseeable future.
Having the right keywords were selected for the SEO campaign, the next logical step is the assignment of keywords to the right level of pages. But where do you start?
Imagine you have in the course of keyword research compiled a list of 10 keywords for which you want to entwine like. Each keyword should now be prioritized according to which they are processed. For this purpose, it makes sense to be based on its own website. What pages can already draw visitors to it? Which pages need to be rebuilt even stronger?
First, the pages are optimized, which have grown already, can the traffic be developed at the outset. One would first assume the heavy side, would be expected a long wait, especially in the commercial websites (such as online shops) can have fatal consequences.
If you worked out the priorities list once, the following 6 tips help drive the SEO campaign.
First : Start with the brand
Our own brand is a great asset, not least because of the name can trustworthiness, reliability and quality are communicated. These elements are key decision factors of the customers on the Internet. Finally, attack other factors that could have a business in the real world - such as the premises of the location or the personal attention - away. The brand name should therefore be used on the entire website. Particularly important in this context, the homepage, contact page and the imprint.
Second : The user interest and understand traffic
The highest traffic sites should take a look in more detail in any case. What are the visitors? How many backlinks can post the pages for you? What are the elements that attract the attention of the users? This will favor the success elements should be taken up and also on the other, weaker sides implemented accordingly.
Third: Weaknesses analyze
To get a more complete picture of what is success and what is not useful, you should look not only strong, but also and especially the weak side. The aim here is to make the deficits identified in order subsequently to understand what should be in the wake of the SEO campaign can be avoided. It makes sense, so does the competition closer look and perform similar analyzes. Thus, not only the list of do's and don'ts to be supplemented, for example, but you get an inspiration for new backlinks.
4th: The search terms with the contents vote
Ever since the Panda update, everyone should be made aware of the importance of the content for search engine optimization is. Here the quality of the content offered is the measure of all things. The content should to be able to help the user to solve a problem, give him a unique offer or otherwise provide some form of added value.
For the ranking, it is also important that each page is loaded with the latest match keywords to the search engine know which theme the page is to bring together. In principle one should only one keyword per page or use a keyword combination. To cover also the long tail, it is recommended to work with alternative concepts of keywords or a combination. This has two positive side effects: On one hand, then the traffic will increase because a ranking for long tail keywords is allowed to read the other, the text for the visitors better, because not always the same keyword is repeated, but alternated is.
5th: Outmaneuver the competition
When SEO is about to take place 1 for its own keywords. But what does that mean? In principle nothing else than to be better than the competition. For this reason, the competition particularly attention.
As mentioned above, must be determined in this context, which makes the competition even more, in order to outdo then. Are of interest, for example, the following ranges:
- OnPage optimization. As competitors have designed and built their sites?
- OffPage optimization. How many backlinks is your competition? If it is to high quality backlinks? Can you even get to the link-giving sites a backlink?
Finally now it should be clear whether it makes sense to jump into the competition. Is the competition for individual keywords simply too large, you should first think about whether you should not look for alternative search terms, which can be optimized more easily.
6th Tracking
Of course, the successes and failures are recorded continuously. Otherwise, it is difficult to figure out what action now had the effect, and whether the whole thing developed in a positive or negative direction. Analysis tools - such as analytics - should therefore be seized.
Conclusion
Specifically, if the search engine optimization is performed in isolation, success depends on how much work you can lift yourself. Here you have to be honest with themselves and prefer a little less in terms of keywords and competitors and create the trust for as much.
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