Monday, December 24, 2012

The basics of search engine optimization


If you have a website you'll want visitors. And if you want visitors they will be able to find. It is therefore important to ensure that your website listed in the major search engines (Google). There have been many books written about and is used in many website already explained how you can provide for.

The problem is that if you ask 20 different experts how you higher in the search engines you can get 20 different answers. It is often not matter who you listen to, there are multiple paths to the digital Rome. There are a few basic rules that every SEO specialist, will agree.

Write for your visitors and not for search engines

The experts often let you see how many different ways you can optimize a website technically. Using bold words, the main keywords enough to come back in the text etc.. When you have these techniques you will quickly lose sight of the most important. The visitors!
You make the website because the visitors and not for search engines. So if you are going to get all weird texts with excessive keywords and excessive text formatting will be at the expense of readability and thus (unconscious) irritation with visitors vomiting.
If you want to be successful on the internet and visitors to your website will get and keep (very important)


Provide quality inbound links

I have made on this website being written about. Good quality inbound links are crucial for a good ranking in search engines. Here you can find an article I wrote about obtaining inbound link: Good links available.


Set a good keyword list together

If the keywords you will choose, make sure your homework is done. When you compile a keyword list that nobody ever looking you will get few visitors. Also on this part, I wrote an article: How do you build an effective keyword list?

Regularly update

Even if your site once the search engines, and you have achieved a good ranking is important that you continue to update the site regularly. Make sure your monthly minimum 5-8 new pages to your website adds. If you do not, it will soon be over with the high ranking because competitors have regularly updated. And sorry but unfortunately, the preferred Google goes to websites that are updated regularly ..

A good way to add new pages to your website is by adding a weblog or user generated content. Through a blog (read more about this topic) you weekly (or preferably daily) the latest news about your business / profession give. User generated content you acquire through such a forum to your website to add.


These are some basic rules that are crucial for a good ranking with the search engines. Want to know more about search engine optimization / SEO subscribe to my newsletter right corner of this page. You'll be able to e-book "On the Google top" what I myself have written.

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