Link building, one of the most important but labor intensive tasks from a search engine marketer. A game where quality and quantity should be in good balance. This article is not about where your links can score this I have already written articles:
- So you get more inbound links, guaranteed!
- Link Building, simple (dark) technique
- Free link building tool (tip!)
Link building is a process which is particularly naturally have expired. And that is what this article is about!
Link building, a piece of history
Link building is particularly important because Google, the largest and most important search engine, a high value on links to your site. They see this fact as a vote for your site. In itself a logical idea. Because the more links you have to your website the more important will be the content. Simple right? And the more reliable the website that links to your website, the greater the vote counts.
Getting links to your website is very important to rank high in Google. But one thing we should not forget! Google has this variable (number of links and the quality thereof) not for nothing in high esteem. Because ideally get a website link only if there is something interesting to find.
And that is exactly the opposite of link building are! Because ideally linking other websites to your website, voluntarily! And the purpose of link building is warm make other webmasters to link to your website.
Naturalness asset
There are many different techniques to quickly many links to your website. However, Google does not like this. Why not? It is not "natural" as a site suddenly gets a lot left.
In the ideal case, as mentioned above, you will occasionally find a webmaster your good content and link here. Just because he thinks his visitors really have something. In this way, the number and type of links grow naturally.
When link building, we must therefore ensure that we are as natural as possible to work!
Tips for natural link building
Speed of link building
The first tip I have already cited above. It is not natural when suddenly hundreds of links to your website link. So make sure that you steadily to proceed.
Certainly new websites should be careful with this. In these websites, it is most unlikely that a week after launch hundreds of links to this website. So the older your website, the higher the rate of link building you can apply.
In this tip should still be a small note to be placed. There are draw new websites launched by their marketing budget, a lot of media attention. These are thus very short time many links. In itself is nothing wrong with that. Because these are natural links. The following tips will make clear what I mean.
Variation in anchor text
The anchor text (anchor text) is that piece of text that is linked to another website. Often identified by the blue color and the dash underneath. In the following example, the word SEO anchor text:
Every webmaster will issue another use text to your linking. In other words, a natural link building process will be a lot different anchor texts occur. When there is always the same anchor text is used will Google a clear case of "manual link building" are.
My tip is also in your manual link building different anchor texts. Even words like "click here". Of course, your main keyword more common than the other words. Another tip is related anchor texts. For example, "seo" a good substitute for "search engine optimization".
Relevant Links
This tip needs little explanation methinks. Often (not always), a link to your webmaster only when information is available related to the page where the webmaster insert the link.
So when I left thousands would gather from a toy web site to this blog that will be more harm than good.
Unique IP address
Each website has a unique IP address. See it as a street and house number. In a natural process, there will be several websites to your link. Many links from the same "house" (or even site wide links) are unnatural (unless of course your own sites).
Try to provide as many links from unique IP addresses. With this IP address - website tool, you can find out what IP address to which website belongs.
For the record, all Home daughters have the same IP address!
Home versus deeper page
In a natural link building process, there are links to all sorts of pages on your website appear (provided good information on it). Hundreds left alone to collect your homepage is not wise. This has two reasons, firstly Google sees this as unnatural. Second, you should also ask yourself if you just want to score your homepage or rather the deeper (product) pages. The fact is that such product pages have a higher conversion gain than the homepage.
No comments:
Post a Comment