The new SEO - Travel Map Case

Merchants and affiliates are very little concerned with the new SEO. Too often hear that companies are investing in content to score in search engines and content to make room for the visitors. Course content and quality back-links are still of value, but today there are some important things added. In this article I show what travel portal makes for better positions in the search results of search engines like Google and Bing.

Less is More

Where we used to have more strategy, more and more content had, we are now to see which pages generate more traffic and how we can improve. Thus we have the pages of major cities such as London and New York, now with extra tabs with community information and daily the latest social trends (beta). We also have all the major highlights, including museums in the city, extended opening hours.

We notice that visitors linger longer on these pages. The bounce rate was a year ago to over 60% and is now around 52%. We can also visitors today almost 2 minutes hold.


Besides adjusting the content we have more than 1000 paragraphs content removed. The texts were of little value. All other texts about countries and cities hot spots we improve continuously. We no longer use of lists with popular "holiday terms" which necessarily should be mentioned. However, we in the meta title and h1 / h2 headings consider relevant keywords. The meta titles we have made ​​more readable and now fit more with the content of the pages.


Reason to return

Google is now fond of many websites that get visitors within their brand as a keyword . Entirely correct, because there is obviously a reason to return. By focusing on countries and cities popular pages continue to improve, we have seen a 30% growth in search traffic for the term  Travel map respects to a year ago.


State your name or  Suriname not in your top 5 keywords? Then you need to get started with creating value for your visitors.

We have recently launched Daily Holidays on this page all day packages from various travel suppliers in an overview. In this way we think visitors another reason to give more return. The deals are also reflected in our main tabs so visitors every day the best summer holiday, winter sports and vacation-deals can find. The committees on day packages are much lower but the value to our visitors weighs much heavier.


Finally

The nice thing is that if you do this for a while you naturally get good links, entries in social media or offline magazines called. Furthermore, you should pay attention to the pages that much traffic. Sure you will ultimately reap the benefits.