Monday, January 21, 2013

Domains and Domain Names - What you should make sure everything in relation to search engine optimization?

Your own domain name
Still many webmasters try to save one or two Euro in that they no regular domain name (called a "top-level domain") register, but use a free sub-domain or third-level domain for your website. A very good example is the Friendster members websites that there are thousands on the net.Do this in any case. At any reputable website has its own top-level domain? It costs round 10 to 12 euros a year (in some domain extensions even more), but is a particularly important requirement in order to optimize the page at all effective for the search engines.

The domain extensionLiving in Germany for webmasters it should be mandatory to choose a domain for your website. Only when you for the desired keyword or the theme of the website even after a long search did not free domain to find a meaningful name, you should switch to a different domain extension.Work without problems normally also .Com, .Org and  .Net domains. However, these are mostly in their fees more expensive than .in or .bd domain. You should not, however of very exotic domain endings, as they are usually very expensive and thus it also could be a problem in the later search engine optimization.

Search Engine Optimization


Keywords in Domain NamesThe optimal case is certainly by the main keyword of your website can directly put in the domain name. Now, however, today nearly all domains that consist of a single main keyword already taken. In this case, you can choose an addition or a second keyword and this separated by a hyphen from the main keyword in the domain.

Example: Let's say you run a website about aquarium. Given that the main keyword is assigned a domain name, in this case with absolute certainty already, you need to choose a combination.

Would be conceivable, for example:
aquarium-ratgeber.com
my-aquarium.com
aquarium-friends-berlin.com

Note, however, that the domain name still sounds reasonably well behaved and not laughable. It would, for example, seem hardly respectable to choose a name like "aquarium-aquarium-fish-plant-technik.com". Moreover, in this case, the search engine might well recognize the domain name as a collection of keywords, and bookmark this page and rated worse.

Brand names as domainA particularly sensitive issue in the Internet is the use of trademarks in domain names. Here we can only advise strictly against using a known (or unknown) brand name for your domain. Such marks are protected by law and may not be used just for your personal use. Do not do it yet, you risk an expensive warning with any following proceedings.

This also holds true for fantasy names that you can think of. Again, it is quite possible that the chosen name is already registered as a trademark in Germany or even in another country. So if you own a domain, in which not only so-called generic terms (such as car, meat, jewelry, etc.) occur, you should first search the database of the Patent and Trademark Office, whether the particular term may already trademarked is.
Moreover, it can also be problematic, brand names to use in an excessive number of the text content of the web or in the meta-information. The legal conditions are very subtle and the owners usually particularly sensitive. Accordingly, you risk nothing and use brand names only if the legal situation is clarified.

One or more domain?
Different webmasters have their own philosophy. Many rely on it, for the same website to register multiple domain names, where to accommodate each of the chosen keywords and then link to the main page.We hold, however, relatively few of these tactics. The only exception is if you want to build, for example, a few so-called satellite sites, which you can later exchange links for your main page. In this case, it is worth the registration of additional domain names. The site itself, however, a single domain to which you can later put all the back links.In any case, you should refrain from publishing same text content among multiple domains. This produces the so-called "duplicate content" (double text), which is by the search engines at all welcome. Sensitive punishments of your website could be the result of such an approach. If you want to register multiple domains, you need to place on each of these domains independent content.

With "www" or without?
If you have registered a domain and there intrude a website, you have the option of this domain in the browser line with the words "www" to show or leave without. If you do nothing, the website will be listed under both information.Experienced SEOs assume, however, that can be reached if a domain with and without "www", the search engine could already see this as duplicate content. While it is not proven that this is so, however, you should not take any risk and therefore consists of a set of the two versions.After you do this, you must make only using the "htaccess" file for a transfer of a domain shape on the other.

Such transmission is as follows:
RewriteCond% {HTTP_HOST} ^ her-website \. com $
RewriteRule ^ (. *) $ Http://www.ihre-website.com/ $ 1 [R = permanent]

If you have adjusted the text to suit your needs, you need to upload it to your webspace and save htaccess file under the name. As plain text.

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