Inventory AnalysisIf you already run your own website, you should first analyze if it is not found already some promising keywords relatively well.Play this with a couple of hours and analyze exactly which words appear in the text content of your website the most. Enter this key terms one by one in the Google search and search the position at which your website will be found. Is it for a few terms already relatively well positioned, so that saves you a lot of work for the next optimization.On some websites, it is relatively difficult to even figure out which of my keywords this can be found on what positions. For this purpose, specific evaluation tools on the internet that you list them in a structured manner, what the main keywords are already present on your website and where to find them with such terms in the search engine results. One such tool, see for example: http://www.google.com/webmasters/
Take time for the selection
The keywords for a website play a particularly important role. Of them depends on whether after the successful optimization of the number of visitors to the web page or not arrive. Therefore, you should invest as much time as possible in the selection of the right keywords for your website.Busy yourself (available at https://adwords.google.com/select/KeywordToolExternal) extensively with the special keyword tool from Google Adwords and search there, which are relevant to your website are the most searched terms on the Internet.You can also ask friends and family what terms they would enter into a search engine when looking for a web page on your topic. In addition, you can analyze the sites of your competitors, for example by looking at the source code and see what keywords they use on their site.
The correct spelling
It is very important that you find out which style most visitors use when entering the relevant keywords. If you e.g. have found out that the concept of children's toys is searched frequently, it profits you nothing when you tune to the singular "toys".In this case you many potential visitors or customers will go through their fingers. Therefore, pay attention to all the subtleties in the syntax of these keywords.
Wrong spelling
Let's turn the tables but for once. Some words are probably difficult for most search engine users so that they write very often wrong. Here we can offer you as a webmaster the opportunity to optimize for misspelled keywords, and thus to obtain more visitors.
Take it to the already described keyword tool from Google and check there, which misspelled versions of your chosen keywords are searched for quite often. For example, many people enter into the search engine "physician" when they are looking for a doctor. This misspelled keyword, you could use to bring these potential buyers to your website. This should not be a secret that misspelled words on a web page not just make a very serious impression. So you need to weigh up what is more important: more visitors, or a more serious appearance of the website.Undeniably, however, is the fact that it often misspelled keywords is almost no competition, as there is hardly a webmaster optimize them. So you can come for the corresponding term in the shortest time on the result front seats.
Regional differences
To consider when choosing the right keywords for the website is that it in some terms are clear regional differences. For example, a Berliner is called (this little buns with filling) in southern Germany more "donut" while he is in Hesse called "Kreppel".Even these circumstances you should consider when choosing the right keywords. Here it is quite possible, with relatively little effort to bring quite a large number of visitors to my website.
Einzelkey or keyword combination?
Is quite difficult to answer the question of whether your website on a single keyword or a combination of several keywords should be optimized. Basically the Einzelkey will bring more visitors as a combination of different keywords. The only question is whether the realistic chance that entwine with this Einzelkey in the foreseeable future in a good position in the search results.Watch therefore, how much competition has that keyword and how well the competitors have optimized their websites to this term. Are already several sites in the top ten that are optimized to the smallest detail on the keyword, you'll have little chance of success. In this case it is better to use a combination of several keywords. This gives you not so much visitors, but these are usually more valuable because they were looking for exactly what is covered on your side. Thus a website with quite a few visitors have more success than a page that has only been optimized to a mass compatible Einzelkey.The best solution would certainly be used for the home page of the website a popular Einzelkey and optimize the sub-pages each on a combination of several keywords. Check if this is in your subject area without any problems. If so, you first find out the main keyword for the field and then write down all the matching keyword combinations that you can use later to optimize the sub-pages.
Keywords distribute on the web
Once you find the right keywords for your website, you should spread this sense in all page elements. Specifically this means that the selected keys should occur both in the meta tags and the text content of the page in a sufficient, but not excessive number. In addition, you can rename files, navigation elements, images and graphics (using the "alt" tag) to your keywords.Of course, should not be present on every page of your website all keywords. It is better to optimize each page for only one keyword or a keyword combination.Many wonder how often the relevant key should appear in the text content of the website. Packages can be difficult to answer this question, as a guide, but you can take approximately five to eight percent. That is, if the content of that page includes a total of 500 words, should it or the relevant keywords about 25 to 35 times in the text. However, this is only a rough guide, which can vary significantly from case to case.
Negative Keywords
Remember when selecting the keywords for your website that there are definitely also terms that are ranked higher by search engines as negative and therefore can harm your website permanently.According to estimates of experienced search engine optimizers such as the search engine giant Google has all the keywords for negatively associated with the areas of gambling, porn, alcohol, tobacco, weapons, etc..With these keywords on your website, you have relatively little chance of ever be added to the index of the search engine, let alone ever listed reasonable under the relevant text to be. Therefore, choose your keywords carefully avoided and terms that are related to the topics mentioned above in connection.
Take time for the selection
The keywords for a website play a particularly important role. Of them depends on whether after the successful optimization of the number of visitors to the web page or not arrive. Therefore, you should invest as much time as possible in the selection of the right keywords for your website.Busy yourself (available at https://adwords.google.com/select/KeywordToolExternal) extensively with the special keyword tool from Google Adwords and search there, which are relevant to your website are the most searched terms on the Internet.You can also ask friends and family what terms they would enter into a search engine when looking for a web page on your topic. In addition, you can analyze the sites of your competitors, for example by looking at the source code and see what keywords they use on their site.
The correct spelling
It is very important that you find out which style most visitors use when entering the relevant keywords. If you e.g. have found out that the concept of children's toys is searched frequently, it profits you nothing when you tune to the singular "toys".In this case you many potential visitors or customers will go through their fingers. Therefore, pay attention to all the subtleties in the syntax of these keywords.
Wrong spelling
Let's turn the tables but for once. Some words are probably difficult for most search engine users so that they write very often wrong. Here we can offer you as a webmaster the opportunity to optimize for misspelled keywords, and thus to obtain more visitors.
Take it to the already described keyword tool from Google and check there, which misspelled versions of your chosen keywords are searched for quite often. For example, many people enter into the search engine "physician" when they are looking for a doctor. This misspelled keyword, you could use to bring these potential buyers to your website. This should not be a secret that misspelled words on a web page not just make a very serious impression. So you need to weigh up what is more important: more visitors, or a more serious appearance of the website.Undeniably, however, is the fact that it often misspelled keywords is almost no competition, as there is hardly a webmaster optimize them. So you can come for the corresponding term in the shortest time on the result front seats.
Regional differences
To consider when choosing the right keywords for the website is that it in some terms are clear regional differences. For example, a Berliner is called (this little buns with filling) in southern Germany more "donut" while he is in Hesse called "Kreppel".Even these circumstances you should consider when choosing the right keywords. Here it is quite possible, with relatively little effort to bring quite a large number of visitors to my website.
Einzelkey or keyword combination?
Is quite difficult to answer the question of whether your website on a single keyword or a combination of several keywords should be optimized. Basically the Einzelkey will bring more visitors as a combination of different keywords. The only question is whether the realistic chance that entwine with this Einzelkey in the foreseeable future in a good position in the search results.Watch therefore, how much competition has that keyword and how well the competitors have optimized their websites to this term. Are already several sites in the top ten that are optimized to the smallest detail on the keyword, you'll have little chance of success. In this case it is better to use a combination of several keywords. This gives you not so much visitors, but these are usually more valuable because they were looking for exactly what is covered on your side. Thus a website with quite a few visitors have more success than a page that has only been optimized to a mass compatible Einzelkey.The best solution would certainly be used for the home page of the website a popular Einzelkey and optimize the sub-pages each on a combination of several keywords. Check if this is in your subject area without any problems. If so, you first find out the main keyword for the field and then write down all the matching keyword combinations that you can use later to optimize the sub-pages.
Keywords distribute on the web
Once you find the right keywords for your website, you should spread this sense in all page elements. Specifically this means that the selected keys should occur both in the meta tags and the text content of the page in a sufficient, but not excessive number. In addition, you can rename files, navigation elements, images and graphics (using the "alt" tag) to your keywords.Of course, should not be present on every page of your website all keywords. It is better to optimize each page for only one keyword or a keyword combination.Many wonder how often the relevant key should appear in the text content of the website. Packages can be difficult to answer this question, as a guide, but you can take approximately five to eight percent. That is, if the content of that page includes a total of 500 words, should it or the relevant keywords about 25 to 35 times in the text. However, this is only a rough guide, which can vary significantly from case to case.
Negative Keywords
Remember when selecting the keywords for your website that there are definitely also terms that are ranked higher by search engines as negative and therefore can harm your website permanently.According to estimates of experienced search engine optimizers such as the search engine giant Google has all the keywords for negatively associated with the areas of gambling, porn, alcohol, tobacco, weapons, etc..With these keywords on your website, you have relatively little chance of ever be added to the index of the search engine, let alone ever listed reasonable under the relevant text to be. Therefore, choose your keywords carefully avoided and terms that are related to the topics mentioned above in connection.
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