1. Keep the navigation structure as flat as possible
As discussed in the context of this tutorial, the robots of search engines do much heavier with websites that have a very deep and nested navigation structure. You will get problems in achieving all the bases and then included in the index of the search engine.
Counteract such a danger, you can by as held flat navigation structure. Specifically this means that ideally, each underside of your Internet presence with a maximum of three to four clicks to be reached from the home page.
Unfortunately, this does not always reach with simple means. Especially with online stores such flat structure is held often not possible because the products are here in many categories, which in turn organized into subcategories. With a flat structure, the entire clarity would be almost lost.
The only thing you can do in this case, the already described creating a sitemap. Bring here all links to each underside of your website and make it as among the robots of the search engine to reach all sides.
2. Make sure that the navigation is behind the text
It has become common in sites that the navigational elements are placed at the top left of the page. For the visitor, it is immediately clear about which bases the corresponding website has.
But what is beneficial for the visitors, for search engine optimization can be quite harmful. While it is not proven, but many SEOs suspect that it may have an adverse effect if the navigation is in the source code of the web page before the actual text.
You should therefore ensure that the source code is structured so that the navigation elements are only at the end. To achieve this, there are several tricks. Most webmasters realize this today outsourced using a CSS file. Furthermore, there is still the good old table trick with which the navigation elements can also be accommodated in the code below. If you are interested in this approach, simply type "table trick" into a search engine. You will immediately find the necessary instructions for that.
3. Use only text links
It may be tempting for you as a webmaster, embellish your website by graphically jazzed navigation elements. The visitor gets so not simply a despicable link in the form of a text presented, but a beautifully designed graphic button or a similar menu item.
For search engine optimization such gimmicks, however, are more harmful than beneficial. The problem is that a search engine can not read graphic elements came. You may not assign, which contains the appropriate text link navigation element.
If you absolutely do not want to give up graphical navigation elements, you should at least with an alternative text (the so-called "alt" attribute) provided. How exactly, in the chapter images / graphics in this tutorial.
Other effects such as Java script, image maps or flash elements do not use for navigation on your website. This is especially true for the so-called hover effects, in which the navigation element changes its color, size or structure, if the visitor with the mouse over it. On a modern website can be such an effect also achieved with CSS, which is much more search engine friendly.
4. Additional navigation elements
To improve the accessibility of the various pages of your website, you should link other than the usual navigation elements including individual words in the text underneath each accordingly. Ideally, use a corresponding keyword that matches the linked underside.
This is an advantage both for the visitors of your website and for the search engine. The visitor can, if he reads the corresponding word, right click it, and come to an appropriate base that exactly covers this topic. The robot of the search engine does not have to rely on the only existing navigation, but reached the appropriate sub-pages about other, located in the text links. So you kill two birds with one stone!
5. Check your website for dead links
Of a so-called "dead link" is called if this is an error and will not continue to lead to the desired target site. The visitor gets so usually get an error message when clicking on this link.
This is both for the visitors of your website as well as annoying for the search engine robots, which can in indexing the relevant page stalled or at worst stop the indexing year.
Make therefore sure that all links are set correctly on your website and the desired landing page. To avoid having to check each link, you can also use one of the available Internet link checker. There you can simply enter the domain of your website and the program will detect automatically if somewhere on the site, a link does not work. Then you get this displayed as a result.
6. Put on every page a link to the homepage
It is a bad habit of many webmasters that of its sub-pages no back link to the homepage of the website set. The visitor is thus made unnecessarily difficult to get along on the entire site. You have to remember that not every visitor comes from the Home on the Web.
Additionally, it is within the SEO disadvantageous if not all sub-pages contain a link to the homepage of the website. So make sure that on every page, such a homepage link is. Some webmasters also link an image in the header area of the website - for example, the logo - with the Home. Also, there is no objection.
7. Use the breadcrumb navigation
We have already mentioned that in large and deeply nested websites, there may well be problems with the navigation - both the visitors and the search engine robots.
A solution to this problem is in itself by installing a so-called breadcrumb navigation on your website. It is an additional navigation, which is usually displayed above the actual text contents of the site in the form of a horizontal bar.
This navigation does not have fixed elements, but extends respectively, the deeper the visitor enters the navigation structure of the site. Especially often used to this navigation in Internet shops. Often the individual products here are classified into so many categories that turn, have major categories that the visitors would get bogged down here without navigation hopeless.
Through the breadcrumb trail the visitor sees on every page on which level of the website it is located and can be reached by clicking any parent pages or directories. Also for the robots of search engines, this element is very useful because they are better able to move into the nested structure of the website.
As discussed in the context of this tutorial, the robots of search engines do much heavier with websites that have a very deep and nested navigation structure. You will get problems in achieving all the bases and then included in the index of the search engine.
Counteract such a danger, you can by as held flat navigation structure. Specifically this means that ideally, each underside of your Internet presence with a maximum of three to four clicks to be reached from the home page.
Unfortunately, this does not always reach with simple means. Especially with online stores such flat structure is held often not possible because the products are here in many categories, which in turn organized into subcategories. With a flat structure, the entire clarity would be almost lost.
The only thing you can do in this case, the already described creating a sitemap. Bring here all links to each underside of your website and make it as among the robots of the search engine to reach all sides.
2. Make sure that the navigation is behind the text
It has become common in sites that the navigational elements are placed at the top left of the page. For the visitor, it is immediately clear about which bases the corresponding website has.
But what is beneficial for the visitors, for search engine optimization can be quite harmful. While it is not proven, but many SEOs suspect that it may have an adverse effect if the navigation is in the source code of the web page before the actual text.
You should therefore ensure that the source code is structured so that the navigation elements are only at the end. To achieve this, there are several tricks. Most webmasters realize this today outsourced using a CSS file. Furthermore, there is still the good old table trick with which the navigation elements can also be accommodated in the code below. If you are interested in this approach, simply type "table trick" into a search engine. You will immediately find the necessary instructions for that.
3. Use only text links
It may be tempting for you as a webmaster, embellish your website by graphically jazzed navigation elements. The visitor gets so not simply a despicable link in the form of a text presented, but a beautifully designed graphic button or a similar menu item.
For search engine optimization such gimmicks, however, are more harmful than beneficial. The problem is that a search engine can not read graphic elements came. You may not assign, which contains the appropriate text link navigation element.
If you absolutely do not want to give up graphical navigation elements, you should at least with an alternative text (the so-called "alt" attribute) provided. How exactly, in the chapter images / graphics in this tutorial.
Other effects such as Java script, image maps or flash elements do not use for navigation on your website. This is especially true for the so-called hover effects, in which the navigation element changes its color, size or structure, if the visitor with the mouse over it. On a modern website can be such an effect also achieved with CSS, which is much more search engine friendly.
4. Additional navigation elements
To improve the accessibility of the various pages of your website, you should link other than the usual navigation elements including individual words in the text underneath each accordingly. Ideally, use a corresponding keyword that matches the linked underside.
This is an advantage both for the visitors of your website and for the search engine. The visitor can, if he reads the corresponding word, right click it, and come to an appropriate base that exactly covers this topic. The robot of the search engine does not have to rely on the only existing navigation, but reached the appropriate sub-pages about other, located in the text links. So you kill two birds with one stone!
5. Check your website for dead links
Of a so-called "dead link" is called if this is an error and will not continue to lead to the desired target site. The visitor gets so usually get an error message when clicking on this link.
This is both for the visitors of your website as well as annoying for the search engine robots, which can in indexing the relevant page stalled or at worst stop the indexing year.
Make therefore sure that all links are set correctly on your website and the desired landing page. To avoid having to check each link, you can also use one of the available Internet link checker. There you can simply enter the domain of your website and the program will detect automatically if somewhere on the site, a link does not work. Then you get this displayed as a result.
6. Put on every page a link to the homepage
It is a bad habit of many webmasters that of its sub-pages no back link to the homepage of the website set. The visitor is thus made unnecessarily difficult to get along on the entire site. You have to remember that not every visitor comes from the Home on the Web.
Additionally, it is within the SEO disadvantageous if not all sub-pages contain a link to the homepage of the website. So make sure that on every page, such a homepage link is. Some webmasters also link an image in the header area of the website - for example, the logo - with the Home. Also, there is no objection.
7. Use the breadcrumb navigation
We have already mentioned that in large and deeply nested websites, there may well be problems with the navigation - both the visitors and the search engine robots.
A solution to this problem is in itself by installing a so-called breadcrumb navigation on your website. It is an additional navigation, which is usually displayed above the actual text contents of the site in the form of a horizontal bar.
This navigation does not have fixed elements, but extends respectively, the deeper the visitor enters the navigation structure of the site. Especially often used to this navigation in Internet shops. Often the individual products here are classified into so many categories that turn, have major categories that the visitors would get bogged down here without navigation hopeless.
Through the breadcrumb trail the visitor sees on every page on which level of the website it is located and can be reached by clicking any parent pages or directories. Also for the robots of search engines, this element is very useful because they are better able to move into the nested structure of the website.
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