User Reviews good for SEO!

Every business whether online or offline is active can benefit from word-of-mouth marketing. But then you have to send it. You can do so by becoming users reviews possible. These not only provide a possible better image of your site to new or doubtful customers but also the SEO benefit.

Of course you want by offering an opportunity to review the customer to leave the (sincere) idea that his opinion may be heard. And of course, do you mean other customers transparent information about how other previous customers certain products from your store have experienced. But users reviews are also a form of additional unique content on your site and thus they can the relevance of your site for search engines enlarge!

Google loves reviews

If you follow this site a little longer than you will by now be clear that Google loves unique content. It is not for nothing that with the various updates to the Google search algorithm which performs regularly sites with duplicate copied content faster and heavier punishment. This Google preaches indirectly for unique content. You can achieve this by including the product itself and not to write one on one to take over from your supplier but you can also easily accessible by user generated content to your site. And user review there is then a good use of.

A review provides real added value to your site: by allowing users reviews you give new customers a glimpse into how others your shop and the products supplied by you experienced. A win-win situation! And if you're the reviews even in such a way that you implement in your site search results as rich snippets to be displayed in the search results, then you're obviously completely fried.

Users to write reviews

Because you let users reviews
Write reviews and same again on your site publishes let the search engines know: "Look, this is a relevant website for this product, for this and it is by this or that person said about it." But how can these users reviews on your site? You can include doing on the product page itself, such as Bol.com does. Also you can subscribe to websites like Feedback Company, Kiyoh, eKomi or Trustpilot. You get a separate page where customers can leave their opinion. You can respond here again, if for example, something not right. Often it is also possible to have a full review widget to embed on your site. The downside in SEO field is that content so that external site and not on yours.
Save up first then post

You can read the reviews on your own website show but please note that everything is filled correctly. If the review section on the product page remains blank this can have a negative effect. When you review a product (and not in general all over the shop itself) to show, you should therefore ensure that people actually leave their opinion. Initially the reviews so first save them on external sites or a general review page, can help.

This can be done by a small note with every first order from a client to send when you ask him or her his / her mind to leave your site. Also you one or two weeks after the order has been sent an email to the customer containing the same question. Another option is to have the client while researching on your site or during ordering already receptive to the possibility of an opinion to leave. This can be done by referring to a special landing page on your website, where reviews are collected and published.

Note that both positive and negative

Note however that you indeed (in principle) all, therefore all negative user reviews, publish on your website. Because you do not want to give the impression that you cheerful all submitted reviews filters and only the favorable reports let alone. When an external review site customers often feel that the range of opinions are independently formed. They see reviews hosted on your site then they can do something differently. Take those doubts by all users reviews to publish. What you should do often faster than if the review at a remote site is adequately respond to negative feedback and possibly seek solutions.