When an individual looks for something in the Internet, he will type in a keyword or phrase in order to query relevant information. After the keyword, or phrase is typed in, the results will appear; the most relevant information should appear close to the top, or at least on the first page. The role of a search engine is to provide the individual the websites that are likely to contain the relevant information that he is seeking. The process of employing keywords to take advantage of search engines and ranking is called "Keyword Marketing." Keyword Marketing is quite straightforward and can be performed by anyone with Internet experience. There are numerous methods that you can use to employ keywords for the purpose of getting search engines to rate your page.
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