Sunday, January 13, 2013

Learn About Layout SEO

Do not use frames! They have many disadvantages, both for search engines and visitors alike:
        The frame-set itself is empty from the perspective of a search engine - and thus also the homepage of your website.
        Some search engines have trouble indexing the undersides of the frame-set.
        The Google Page-rank distributed spoken unfavorably on a website with frames. The sub-pages with the page content get only about a 1/6 of the frame of Page-ranks free bases, which is approximately equivalent to a PR-point less. Therefore although the absolute Page-rank of Home of the frame-set is higher, which is worthless, as this page has no content yes.

Search Engine Optimization

        In a typical three-part frame-set page header (company name / logo), navigation and page content separated into three pages. A search with two words, of which eg one in the page header and one in the page content does not appear, remains unsuccessful.
        Visitors can not set bookmarks to sub-pages.
        There can be problems when printing pages.
        When sub-pages show up in search results and clicked it will be missing the frame set and thus the navigation.
    If your site is already based on frames, the switch to a frame-free layout is the most important point of sustainable search engine optimization!
    Do not use a home page that contains just a logo or a flash intro (splash screen). From the perspective of a search engine of this site is empty, so you give away valuable ranking! On the home page should always be (even) text describing the offer and contains the main keywords!
    Learn CSS and store all formatting (eg <font> tags) into an external style-sheet file! The strict separation of content and layout you streamline your website significantly. From the perspective of searching also increases the signal-to-noise ratio, ie the ratio of content to code.
    Avoid, if possible. On the use of tables If you do not want to deal with CSS positioning and div containers, then you waive at least on nested tables. (Whether your content in <div> or enclosed in <td>, for search engines does not make any difference.)

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