SEO or Search Engine Optimization means measures that serve to that web pages in search engine ranking in the unpaid search results (natural listings) appear in higher places.
Search engine optimization is a branch of search engine marketing.
File name is important in SEO
operation
Searching and reading the contents of Web pages follows familiar HTML standards of the Web, which is why their application on web site creation is the first step of optimization. According to statements made by Google, the validity of an HTML page does not have any influence on their ranking factor represents Nevertheless, sites that are particularly compliant HTML, the browser will load faster, which is rewarded by search engines entirely.
We divide the SEO in online marketing roughly into two areas, the OnPage and OffPage optimization. This categorization is fixed to the criterion of whether it's own page is edited, or take effect on other websites.
File name is important in SEO
On Page optimization
The On Page optimization includes all the content-side adjustments to its website. These include the optimization of the page content (including content) in terms of formatting, headings, etc., as well as technical aspects, such as the header and tags, as well as the internal link structure of the page. Usually an optimization from SEO perspective is always one On Page optimization. Actually designed for the search engines Meta keyword is no longer included in the meantime. The same applies to the Meta Description. This is still displayed (depending on the query) as possibly extract in the SERPs and thus should not be ignored.
File name is important in SEO
Another step is the selection of appropriate search terms (keywords). For this one can freely available databases, such as a keyword database or Web Meta Ger Assoziators to serve. Furthermore, it makes sense to use the Google Ad Words Keyword Tool, which lists alongside related search terms and the approximate number of monthly searches per keyword.
Typically a site for one or two keywords is optimized. Often a comprehensive site is divided into several pages, in order to optimize for different search terms. Here are the main and secondary keywords set (also primary and secondary keywords) for each page. Here, the search words are combined with the appropriate content. A kind of optimization is performed by so-called landing pages. It takes the user to just click on the link to a specially optimized for SEO purposes page.
File name is important in SEO
As part of the SEO methods in this area has its own style of writing developed, which can be described as a search engine optimized style. This follows the "rules" of SEO that are effectively set by the search mechanisms of the search engine. It is to implicit rules, as they are reconstructed based on the success factors of the optimization, ie, a search engine provider is not usually his criteria for qualitative classification of indexed pages known.
In search engine optimization, therefore the techniques of web crawlers and sorting algorithms of search engines are examined. This will be disclosed only in part, and frequently changed to discourage abuse and provide the user with relevant results. The unknown and secret techniques are examined by reverse engineering of search results. It analyzes how search engines index websites and their content and what criteria they will be judged by the search engine, compiled and classified.
The specifications by the search engine to the content pages can thereby completely contradict the rules of classical text production. For example, grammatical rules, algorithms play almost no role. In this way, an often misspelled keyword more is needed to optimize the ranking as a technically correct term.
Since these mechanisms are subject to a dynamic development, this style of writing is often adapted well to each again to deliver the best possible result in the optimization. This means that a page will never be optimized only once. It rather requires a permanent review of the relevance of keywords, as well as user behavior changes.
File name is important in SEO
Off Page optimization
The "Off Page optimization" takes place far away from the site to be optimized and includes all activities outside the site to be optimized.
Meanwhile, it is no longer alone, to increase the relevance of Web pages. A good listing and a good search engine visibility is also affected (called back links or backlink) strongly influenced by the quantity and quality of inbound links to a website. When Off Page optimization is about the emergence of a structural link with other websites in order to better position in specific subject. For this example, you are looking for thematically appropriate websites, to win them over for a partnership link. The use of so-called Link Research Tools can be worthwhile to sift through what the best sub-pages on a domain. In addition, the design of the anchor text of back references essential for the placement for specific keywords. Sites to investigate on their potential that can be used free web applications. Often meet small changes to the placement in search engines to increase strongly.
Academic Search Engine Optimization
SEO is not only in the area used by websites, but also for academic PDFs, this is for academic search engines like Google Scholar and CiteSeer to optimieren.Das basic principle of academic search engine optimization (Academic Search Engine Optimization, ASEO) the same as in the traditional Web search engine optimization. The PDF should have a very high keyword density, and instead of (hyper) links include citations. The field of academic search engine optimization is still young and is currently being evaluated very differently by the academic community. Some believe it is immoral to cut scientific articles on academic search engines, others consider it necessary so search engines can index the content of PDF files and more "fair" and weights.
File name is important in SEO
Ethical rules
Methods to bring the non-relevant web pages on top positions of search engine results pages are called search engine spamming and are contrary to rules, setting up the search engines to protect against manipulation of search results. So it is possible to set up automatic redirection that contain specially crafted text for search engines pages. This method of working with so-called doorway pages contradict, but the guidelines of most search engines. Cases that are uncovered by the search engine operators have, often under the spell of that page to follow, ie the respective target sites are excluded from the search index.
So had to accept short-term BMW early 2006 that the website of the car Konzernes was completely removed from Google because a number of doorway pages created automatically forwarding wurden.Nachdem BMW had removed the offending pages, bmw.com was resumed in the Google index.
Ethical Search Engine Optimization (English white hat search engine optimization) to avoid spamming. It does away with undesirable practices such as the use of doorway pages or a link farm and followed the directives of the various search engines. This reduces the risk of exclusion or downgrading in the search results is avoided. In contrast to the ethical "white hat" SEO optimization including adverse methodologies by the search engines is "black hat" optimization called.
File name is important in SEO
link Pyramid
In the field of search engine optimization was increased since the end of 2000 on the concept of link pyramid. The link pyramid tries to simulate a natural back-link building. To this end, the back-links were analyzed several successful entrepreneurs and considered. It was easy to see that the so-called foundation consists of simple links, and the number decreases, the higher the quality, the links. This resulted in the image of a pyramid, from which was derived the word link pyramid. To execute a link pyramid is used as viewed from the bottom up less and less links. This results from the fact that it is increasingly difficult for high-quality links to get to them.
Technical limits
Purely visual-based, designed with movies, pictures and graphics embedded text pages, as for example allows programming in Flash offer, the search engines difficult evaluable text code. Since 2008, Adobe has provided the companies Google and Yahoo, the technique with which they access previously exploitable content in Flash files können.Google explains: "Google bot can index almost all the texts that are shown to users when they interact with Flash SWF files to your website. Based on these texts, the Google-bot generate snippets or Syndicate in the Google search terms requested. In addition, identify the Google-bot URLs in SWF files, for example, follow links to other pages on your site, and this. "However, in this way are not dynamically loaded text captured, nor can link text or different pages within Flash are identified. Programming a website exclusively in Flash should therefore not from the perspective of search engine optimization.
File name is important in SEO
Search engine optimization is a branch of search engine marketing.
File name is important in SEO
operation
Searching and reading the contents of Web pages follows familiar HTML standards of the Web, which is why their application on web site creation is the first step of optimization. According to statements made by Google, the validity of an HTML page does not have any influence on their ranking factor represents Nevertheless, sites that are particularly compliant HTML, the browser will load faster, which is rewarded by search engines entirely.
We divide the SEO in online marketing roughly into two areas, the OnPage and OffPage optimization. This categorization is fixed to the criterion of whether it's own page is edited, or take effect on other websites.
File name is important in SEO
On Page optimization
The On Page optimization includes all the content-side adjustments to its website. These include the optimization of the page content (including content) in terms of formatting, headings, etc., as well as technical aspects, such as the header and tags, as well as the internal link structure of the page. Usually an optimization from SEO perspective is always one On Page optimization. Actually designed for the search engines Meta keyword is no longer included in the meantime. The same applies to the Meta Description. This is still displayed (depending on the query) as possibly extract in the SERPs and thus should not be ignored.
File name is important in SEO
Another step is the selection of appropriate search terms (keywords). For this one can freely available databases, such as a keyword database or Web Meta Ger Assoziators to serve. Furthermore, it makes sense to use the Google Ad Words Keyword Tool, which lists alongside related search terms and the approximate number of monthly searches per keyword.
Typically a site for one or two keywords is optimized. Often a comprehensive site is divided into several pages, in order to optimize for different search terms. Here are the main and secondary keywords set (also primary and secondary keywords) for each page. Here, the search words are combined with the appropriate content. A kind of optimization is performed by so-called landing pages. It takes the user to just click on the link to a specially optimized for SEO purposes page.
File name is important in SEO
As part of the SEO methods in this area has its own style of writing developed, which can be described as a search engine optimized style. This follows the "rules" of SEO that are effectively set by the search mechanisms of the search engine. It is to implicit rules, as they are reconstructed based on the success factors of the optimization, ie, a search engine provider is not usually his criteria for qualitative classification of indexed pages known.
In search engine optimization, therefore the techniques of web crawlers and sorting algorithms of search engines are examined. This will be disclosed only in part, and frequently changed to discourage abuse and provide the user with relevant results. The unknown and secret techniques are examined by reverse engineering of search results. It analyzes how search engines index websites and their content and what criteria they will be judged by the search engine, compiled and classified.
The specifications by the search engine to the content pages can thereby completely contradict the rules of classical text production. For example, grammatical rules, algorithms play almost no role. In this way, an often misspelled keyword more is needed to optimize the ranking as a technically correct term.
Since these mechanisms are subject to a dynamic development, this style of writing is often adapted well to each again to deliver the best possible result in the optimization. This means that a page will never be optimized only once. It rather requires a permanent review of the relevance of keywords, as well as user behavior changes.
File name is important in SEO
Off Page optimization
The "Off Page optimization" takes place far away from the site to be optimized and includes all activities outside the site to be optimized.
Meanwhile, it is no longer alone, to increase the relevance of Web pages. A good listing and a good search engine visibility is also affected (called back links or backlink) strongly influenced by the quantity and quality of inbound links to a website. When Off Page optimization is about the emergence of a structural link with other websites in order to better position in specific subject. For this example, you are looking for thematically appropriate websites, to win them over for a partnership link. The use of so-called Link Research Tools can be worthwhile to sift through what the best sub-pages on a domain. In addition, the design of the anchor text of back references essential for the placement for specific keywords. Sites to investigate on their potential that can be used free web applications. Often meet small changes to the placement in search engines to increase strongly.
Academic Search Engine Optimization
SEO is not only in the area used by websites, but also for academic PDFs, this is for academic search engines like Google Scholar and CiteSeer to optimieren.Das basic principle of academic search engine optimization (Academic Search Engine Optimization, ASEO) the same as in the traditional Web search engine optimization. The PDF should have a very high keyword density, and instead of (hyper) links include citations. The field of academic search engine optimization is still young and is currently being evaluated very differently by the academic community. Some believe it is immoral to cut scientific articles on academic search engines, others consider it necessary so search engines can index the content of PDF files and more "fair" and weights.
File name is important in SEO
Ethical rules
Methods to bring the non-relevant web pages on top positions of search engine results pages are called search engine spamming and are contrary to rules, setting up the search engines to protect against manipulation of search results. So it is possible to set up automatic redirection that contain specially crafted text for search engines pages. This method of working with so-called doorway pages contradict, but the guidelines of most search engines. Cases that are uncovered by the search engine operators have, often under the spell of that page to follow, ie the respective target sites are excluded from the search index.
So had to accept short-term BMW early 2006 that the website of the car Konzernes was completely removed from Google because a number of doorway pages created automatically forwarding wurden.Nachdem BMW had removed the offending pages, bmw.com was resumed in the Google index.
Ethical Search Engine Optimization (English white hat search engine optimization) to avoid spamming. It does away with undesirable practices such as the use of doorway pages or a link farm and followed the directives of the various search engines. This reduces the risk of exclusion or downgrading in the search results is avoided. In contrast to the ethical "white hat" SEO optimization including adverse methodologies by the search engines is "black hat" optimization called.
File name is important in SEO
link Pyramid
In the field of search engine optimization was increased since the end of 2000 on the concept of link pyramid. The link pyramid tries to simulate a natural back-link building. To this end, the back-links were analyzed several successful entrepreneurs and considered. It was easy to see that the so-called foundation consists of simple links, and the number decreases, the higher the quality, the links. This resulted in the image of a pyramid, from which was derived the word link pyramid. To execute a link pyramid is used as viewed from the bottom up less and less links. This results from the fact that it is increasingly difficult for high-quality links to get to them.
Technical limits
Purely visual-based, designed with movies, pictures and graphics embedded text pages, as for example allows programming in Flash offer, the search engines difficult evaluable text code. Since 2008, Adobe has provided the companies Google and Yahoo, the technique with which they access previously exploitable content in Flash files können.Google explains: "Google bot can index almost all the texts that are shown to users when they interact with Flash SWF files to your website. Based on these texts, the Google-bot generate snippets or Syndicate in the Google search terms requested. In addition, identify the Google-bot URLs in SWF files, for example, follow links to other pages on your site, and this. "However, in this way are not dynamically loaded text captured, nor can link text or different pages within Flash are identified. Programming a website exclusively in Flash should therefore not from the perspective of search engine optimization.
File name is important in SEO
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