Social Media Optimization (SMO) refers firstly to optimize websites so that they more easily in social media services (such as blogs, social networks, social bookmarks) will be included. On the other hand, the term especially in the online marketing is used interchangeably with social media marketing.
Guide to Google AdWords
Five Rules of Social Media Optimization
The primal concept of social media optimization was coined by Rohit Bhargava, who in 2006 formulated the "5 Rules of Social Media Optimization". So the basic idea is that websites be designed and prepare that these particularly easy for the user to interact with social media services. This includes the provision of RSS feeds as well as offering one of buttons for easier consumption at social bookmarking services, or providing source code for easy integration of content into other websites. In 2010, Rohit Bhargava revised the rules and put in "5 new rules of social media optimization" an improved version of the original article is available. The five rules are:
Guide to Google AdWords
Create exciting content
Create new content
Create sustainable content that offer added value (for example, top lists, trivia, Amusing)
Use catchy captions that attract attention.
Facilitates the sharing of your content
Offering buttons for rapid storage of your content to. (Like button, social bookmarking)
Forgive good descriptive and relevant tags to blog posts and pages to position in automatically generated lists as often as possible and as high as possible.
Save your entries in the first social bookmarking services in order to assign initial descriptions and tags themselves can.
Reward your users
Creating opportunities for incentives (eg badges)
Respond to questions, give advice and help
Share your content is active
Use social media to share yourself to find your contents with other
Submit your content on all technical means (eg RSS, ping services)
Encourage the mash-up
Let your other News feeds.
Put your content available as an RSS feed.
Guide to Google AdWords
Demarcation on related topics
Search Engine Optimization (SEO) involves optimizing for search term on Google, for example. In contrast, social media optimization is to optimize the objective, content, and services so that people can access them and use better and more easily.
Social Media Marketing (SMM) is focused on the visibility, which has a page in the social media. She therefore takes place more outside the page, while social media optimization to optimize your own site. This boundary is blurred, because, for example, offered via RSS content can also be used on other sites.
Guide to Google AdWords
spam
Since social media Optimiziation engages mainly on their own side, this method is almost free of spam. However, RSS feeds for the dissemination of unwanted advertising for the reader to use.
Prospects
SMO offers a simpler distribution of their content via RSS two chances:
First, it makes it easier, for example, a brand to connect to social media - and gives users of your pages and the ability to contribute to fast and uncomplicated their opinion of the brand in other media. If the satisfied readers of an article with a quick click can set a positive example, he will do so if possible.
Second, such an open attitude to social media in general is recognized as a positive and progressive.
The changes to the ranking of Google search criteria, which now include Twitter, LinkedIn, blogs and Facebook heavily in the search shows the importance of SMO. With standardized procedures for search engine optimization, it is no longer done, perception is just as necessary for a Google ranking. The search engine of Microsoft (Bing) is the same way.
Guide to Google AdWords
A special way to optimize on professional, social networks like XING or LinkedIn. Here the own professional profile is adjusted so that it is in the people search, and thus found by recruiters, better.
Dangers
As well as satisfied customers leave favorable opinions in social media, customer dissatisfaction due to SMO can publish their criticism or insults easier. This leads to unpredictable results. Furthermore, the sharing of your own content to be abused on other pages done so without giving proper references and no link to the source page. Therefore, a clear indication of license (eg Creative Commons) and a control are necessary.
Guide to Google AdWords
Guide to Google AdWords
Five Rules of Social Media Optimization
The primal concept of social media optimization was coined by Rohit Bhargava, who in 2006 formulated the "5 Rules of Social Media Optimization". So the basic idea is that websites be designed and prepare that these particularly easy for the user to interact with social media services. This includes the provision of RSS feeds as well as offering one of buttons for easier consumption at social bookmarking services, or providing source code for easy integration of content into other websites. In 2010, Rohit Bhargava revised the rules and put in "5 new rules of social media optimization" an improved version of the original article is available. The five rules are:
Guide to Google AdWords
Create exciting content
Create new content
Create sustainable content that offer added value (for example, top lists, trivia, Amusing)
Use catchy captions that attract attention.
Facilitates the sharing of your content
Offering buttons for rapid storage of your content to. (Like button, social bookmarking)
Forgive good descriptive and relevant tags to blog posts and pages to position in automatically generated lists as often as possible and as high as possible.
Save your entries in the first social bookmarking services in order to assign initial descriptions and tags themselves can.
Reward your users
Creating opportunities for incentives (eg badges)
Respond to questions, give advice and help
Share your content is active
Use social media to share yourself to find your contents with other
Submit your content on all technical means (eg RSS, ping services)
Encourage the mash-up
Let your other News feeds.
Put your content available as an RSS feed.
Guide to Google AdWords
Demarcation on related topics
Search Engine Optimization (SEO) involves optimizing for search term on Google, for example. In contrast, social media optimization is to optimize the objective, content, and services so that people can access them and use better and more easily.
Social Media Marketing (SMM) is focused on the visibility, which has a page in the social media. She therefore takes place more outside the page, while social media optimization to optimize your own site. This boundary is blurred, because, for example, offered via RSS content can also be used on other sites.
Guide to Google AdWords
spam
Since social media Optimiziation engages mainly on their own side, this method is almost free of spam. However, RSS feeds for the dissemination of unwanted advertising for the reader to use.
Prospects
SMO offers a simpler distribution of their content via RSS two chances:
First, it makes it easier, for example, a brand to connect to social media - and gives users of your pages and the ability to contribute to fast and uncomplicated their opinion of the brand in other media. If the satisfied readers of an article with a quick click can set a positive example, he will do so if possible.
Second, such an open attitude to social media in general is recognized as a positive and progressive.
The changes to the ranking of Google search criteria, which now include Twitter, LinkedIn, blogs and Facebook heavily in the search shows the importance of SMO. With standardized procedures for search engine optimization, it is no longer done, perception is just as necessary for a Google ranking. The search engine of Microsoft (Bing) is the same way.
Guide to Google AdWords
A special way to optimize on professional, social networks like XING or LinkedIn. Here the own professional profile is adjusted so that it is in the people search, and thus found by recruiters, better.
Dangers
As well as satisfied customers leave favorable opinions in social media, customer dissatisfaction due to SMO can publish their criticism or insults easier. This leads to unpredictable results. Furthermore, the sharing of your own content to be abused on other pages done so without giving proper references and no link to the source page. Therefore, a clear indication of license (eg Creative Commons) and a control are necessary.
Guide to Google AdWords
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