SEO (search engine optimization) has a number of benefits that SEA (Search Engine Advertising) has not. In this article I'll show you three great benefits that SEO has. SEA has also benefits again, but today more about SEO.
On organic search results more clicks
Research has shown that clicks the vast majority of users on the natural search results. Search Engine Land has about 92% on the organic search clicks and clicks that only 8% of users on ads. Another blog, Search Engine Watch, has no less than 94% who clicks on the natural search results. Others have lower rates again, but it is not disputed that click most of the users on the natural search results. Only a small proportion of users click on an ad. Research shows that this is mainly because users are focused on the organic results.
Below is a "heat map" of the Google search results. The colored spots where the most is clicked. As you can see, the most clicked on the organic search results. However, this picture is not quite right, because actually hear the colored spots above the most intense and more to be abating. Downwards Yet I see this picture, because it gives a good idea of the differences between natural and click on paid results.
It costs money to advertise
This is not news, but not unimportant. SEA costs money and every time again to be re-paid to stay in the search engine visible. If you stop advertising, your traffic will stop or decrease. SEO does not have this limitation. You will have to invest in the beginning but then it remains a constant way to get your website visitors. Any maintenance is sometimes necessary, but long term this is cheaper than advertising in the search engines.
Many searches without ads
Approximately 1.5 billion searches per day showed no ads. In order to get your website in the results you will have to appear. In natural search
Conclusion
As you can see, SEO a few major advantages compared to SEA. Because often people click on natural search results and costs (long-term) less money. And, no ads, with 1.5 billion searches per day, but websites that are in the ordinary results.
On organic search results more clicks
Research has shown that clicks the vast majority of users on the natural search results. Search Engine Land has about 92% on the organic search clicks and clicks that only 8% of users on ads. Another blog, Search Engine Watch, has no less than 94% who clicks on the natural search results. Others have lower rates again, but it is not disputed that click most of the users on the natural search results. Only a small proportion of users click on an ad. Research shows that this is mainly because users are focused on the organic results.Below is a "heat map" of the Google search results. The colored spots where the most is clicked. As you can see, the most clicked on the organic search results. However, this picture is not quite right, because actually hear the colored spots above the most intense and more to be abating. Downwards Yet I see this picture, because it gives a good idea of the differences between natural and click on paid results.
It costs money to advertise
This is not news, but not unimportant. SEA costs money and every time again to be re-paid to stay in the search engine visible. If you stop advertising, your traffic will stop or decrease. SEO does not have this limitation. You will have to invest in the beginning but then it remains a constant way to get your website visitors. Any maintenance is sometimes necessary, but long term this is cheaper than advertising in the search engines.
Many searches without ads
Approximately 1.5 billion searches per day showed no ads. In order to get your website in the results you will have to appear. In natural search
Conclusion
As you can see, SEO a few major advantages compared to SEA. Because often people click on natural search results and costs (long-term) less money. And, no ads, with 1.5 billion searches per day, but websites that are in the ordinary results.
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