Wednesday, August 21, 2013

SEO Copywriting - Copywriting for websites

A good website turns your visitors into customers, to convince to take or record.

Good SEO texts on your website make your website easier to find Google and improve readability, charisma and persuasiveness of your website.

So raise good texts on your website both the number of visitors and the proportion of them that customer. Copy this way improves the sales of your website. Even more sales out of your website?

What is SEO Copywriting?

Copywriting is writing lyrics. SEO stands for Search Engine Optimization and means a web site easier to find in search engines like Google. SEO copywriting is writing lyrics that make a website easier to find in Google. An SEO copywriter is someone who writes as a copywriter SEO texts.

How SEO Copywriting?

If you want your website found in Google is a search term it is important that this search term (keyword) often occurs on your website. A proven way to get better on a specific search term (keyword) found is to write a text for this keyword and add it to your website. As a separate page

You can write your own text and add it to your website. Good texts for online use are:

  1.     Clear about the product or service that you offer through website
  2.     Quick and easy for casual visitors
  3.     Attractive readable for all visitors
  4.     In line with expectations of targeted visitors
  5.     Easily found in search engines
  6.     Meet the Google guidelines for writing texts for websites
  7.     Sales oriented - written with a clear pre-determined target
  8.     Sales oriented - compelling and persuasive written
  9.     Sales oriented - with links to the appropriate pages on your website

When writing a good text for your website you need so with quite a few aspects into account. For this reason SEO Copywriting is a specialized field, which requires extensive knowledge, both technical and content.

Necessary technical knowledge for SEO Copywriting

By pages that are added to your website is technically the correct way to write their effect is further increased the visibility in Google. Thus, proper use of both the title and the sub-headings in a text important for Google to determine where the text is about.

Substantive knowledge necessary for SEO Copywriting

A visitor wants to know something about the company, the products and or services offered on the website. A visitor wants to know why this site offers a solution and a product or service should be reduced.

Only when you have a clear purpose of the website has formulated, you can write really clear text. Persuasive writing is that the customer is made potential excited about your product or service. Titles, sub-headings and lists ensure that the customer can read scanning and may find what he is looking for quickly. A clearly visible "order now" button makes it clear that visitors your website sells products and that they are doing an order.

To ensure that the texts and offer your business so fair, clear and attractive as possible present.

SEO copywriting to check texts

If the articles are provided by the copywriter, content correctly optimizes then on find ability in search engines:
  1.     the title and subheadings
  2.     internal links
  3.     keyword density
  4.     Implementation SEO texts

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