A lot of people have a lot of ideas on how to best optimize Web content.
And that’s OK, because there are many approaches that work —
methodologies aren’t set in stone, but for many, tried and true
practices developed over the years have created lists like the one I’m
about to share with you. Best practices for SEO copywriting, like any
other “best practice,” should be viewed as a baseline –the foundational
starting point that’s flexible enough to grow and change on a
case-by-case (page-by-page, site-by-site) basis.
In this post, you’ll find a guideline for optimizing Web content; most of these guidelines are for optimizing for the Google search engine specifically (and of course, the end user).
Keep in mind that while this SEO copywriting checklist is a helpful starting point, you’ll also want to use data discovered through your search marketing tools plus your own wisdom to figure out how to best optimize the pages given each individual scenario.
For example, if you use a tool like Bruce Clay, Inc.’s Multipage Analyzer, you can see what the top-ranked competition for your keyword set is up to with their optimization efforts. Bruce teaches in his SEO training course that if the top-ranked competition has patterns within their optimization, they might be on to something and you might want to think about doing something similar. This is where data + wisdom is the sweet spot for on-page optimization.
You also want to keep the end user in mind. Keep it natural. Keep it engaging. SEO copywriting is about providing clarity to the search engines on what that content is about, and helping content be found. But it goes without saying that optimizing your content is the icing on the cake. Make sure the content can stand on its own, and that it would be something your readers want to take the time to read and share.
So without further adieu, here is an SEO copywriting checklist to help you cross those “t”s and dot your “i”s when optimizing content. If you have any tips to add, please do not hesitate to leave a comment below. We’d love to hear from you.
In this post, you’ll find a guideline for optimizing Web content; most of these guidelines are for optimizing for the Google search engine specifically (and of course, the end user).
Keep in mind that while this SEO copywriting checklist is a helpful starting point, you’ll also want to use data discovered through your search marketing tools plus your own wisdom to figure out how to best optimize the pages given each individual scenario.
For example, if you use a tool like Bruce Clay, Inc.’s Multipage Analyzer, you can see what the top-ranked competition for your keyword set is up to with their optimization efforts. Bruce teaches in his SEO training course that if the top-ranked competition has patterns within their optimization, they might be on to something and you might want to think about doing something similar. This is where data + wisdom is the sweet spot for on-page optimization.
You also want to keep the end user in mind. Keep it natural. Keep it engaging. SEO copywriting is about providing clarity to the search engines on what that content is about, and helping content be found. But it goes without saying that optimizing your content is the icing on the cake. Make sure the content can stand on its own, and that it would be something your readers want to take the time to read and share.
So without further adieu, here is an SEO copywriting checklist to help you cross those “t”s and dot your “i”s when optimizing content. If you have any tips to add, please do not hesitate to leave a comment below. We’d love to hear from you.
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