Search Engine Advertising

By now you know the difference between search engine optimization and search engine marketing. The first ensures that you are easily found in the organic results. The latter means that you advertise with Google AdWords alongside or above the search results. Often the ideal way to get your visitors and your sales to rise. Combination of these two methods significantly a specialist in the field of search engine advertising. Together with you and your website builder we are constantly working on increasing your return online!

Why is search engine advertising so effective?

In a newspaper or magazine you pay a fixed amount for an ad. Online works different. You can specify that you want a budget set to advertise in the search engine. Themselves available In this way, always keep your investment in your hand and you will not have to stand. Unexpected surprises In addition, your ad will only be shown when people place a search that is relevant to your website. This ensures that you only reach the audience that is interested in your products or services. That is why search engine advertising works so effectively.

Something for you? We are Google Certified Partner. This means that our consultants have their Google AdWords diploma.

So we go to work for you:

    Do you know which search keywords your potential customers? We check that for you and ensure that your AdWords ads are displayed only for these searches.
    Where necessary, we use the keyword list to achieve (keyword optimization). An even better result
    So-called "negative keywords" we add, so your campaign more effective.
    Sometimes the texts refined or is it wiser to the regions where your ads are displayed to match.we can arrange everything for you.


your partner in search engine advertising

While your ads are visible in the search engines, we measure for the effect accurately. Our aim is always that you achieve your campaign objectives at the lowest possible cost. We are also constantly looking for new ways to optimize your ad. Campaign Our experts will regularly contact you to discuss new angles. The results can be found in our monthly analysis of your Adwords campaign and your Google Analytics web statistics. And of course you'll know if your online sales up!
Let our years of experience with google advertising work for you. Together with you, but also your website builder we work to optimum results.  ask to advertise with us or search engine for your website is a good option.

Guide to Google AdWords

The Google AdWords advertising system to give at first glance would seem that it is easy to use and easy ohnem knowledge. However, to actually switch to advertising so successful, it requires a lot of knowledge about how AdWords works.

Here's a guide to Google AdWords with tips to avoid beginner's mistakes:

 Audience: Select language and Region, ie You can specify exactly which Google users will see your ad. So you can with your offer e.g. only target users from Austria.

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Keyword choice: enter those keywords by which your offer is to be found. With Google AdWords, keywords call themselves "Keywords" and whenever a user searches on Google for this keyword, your promotional display or displayed right above the Google search results.

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Ad Text: A Google AdWords ad consists of 3 lines of text and a maximum of 95 characters. The title consists of 25 characters, and the descriptive text from 2 lines of 35 characters. The fourth line your web address appears. The texts of Google AdWords advertising requires knowledge of your offer and feel for the audience. The text must be exactly to attract those users who might be your potential customers.

Advertising budget: After entering the ad text you determine your daily AdWords budget. What do you want to spend per day maximum for advertising on Google?

Maximum cost-per-click: In addition to daily budget, you still have to determine how much you want to pay a maximum per click occurred. You only pay for each click on your ad. The cost per click is a factor for your position. Depending on which factor your ad receives, this is the first, second, or another location. Remember that there are daily more firms who advertise in competition with you on Google. And they all want one thing - to achieve a top position with their display. What determines your position from now?

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Google is interested in relevant advertising. Relevant advertising is when the interest of the User's directly addresses. The probability that a user clicks on these relevant advertising is therefore higher.

Position of the AdWords ad: The position is after the formula "price per click" times "Click Rate" (= was a click on your ad divided by the number of impressions made of your ad) and with the involvement of the "Quality Score" is calculated. When you reach in comparison to competitors the highest value that you are in the first position. Although you may pay less for each click!

You can and should limit your AdWords daily budget. If you set it to 100 €, but theoretically more clicks would be possible, your ad will not appear just as frequently on this day. The cost of Google AdWords are thus scalable. If you have a tight budget and the first place is highly competitive, it makes more sense to rely on others, but more keywords and keyword combinations. It makes sense to take to put on three words from the competition demanded a CPC of € 1.50 to ride a niche strategy. That is, you should prefer to more affordable for such searches € 0.10 - € 0.20 bet. The effect: You are then usually placed with your ad better.

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Google advertising networks: a common beginner's mistake, Google AdWords is the AdWords circuits to "All Networks" settings because Google automatically suggests the beginner. Thus, the AdWords ads appear not only on the Google search engine, but also in the "Display Network" from Google. Ads on the Display Network can also bring success, but require a different approach than the circuits on the search engine. Therefore, you should exclude the display advertising network in the beginning and focus on ads on the Google search.

For more practical tips on Google AdWords:

    Keyword variations: use in the selection of search terms can vary, singular or plural, phrases, typos and spelling mistakes possible.
    Negative Keywords: It is not always advisable to achieve a high click rate. Do you want e.g. Sell ​​software, exclude users who are looking for "free software", from the outset. This is done by book "free" as "keyword software".
    Ad Groups: Turn on the respective searches customized ads by creating multiple ad groups. The click rate is generally higher when the search term appears in the display. It is advantageous if the search term is part of the domain name also.
    Landing Page: Each ad should ideally link to a specific target site on the specific service is accurately described. Make sure that the pages linked to a display makes do without pop-ups or similar elements. Otherwise, Google will not switch the display (s).
    
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AdWords Seminar Tip: If you want to run your AdWords advertising independently and want to learn more about Google AdWords, we recommend our Google AdWords Seminar

AdWords agencies: If your Google AdWords advertising not want to plan and manage it yourself, we recommend you to task for a professional and certified Google AdWords agency.

What you should not do: Do ​​not in any case deals AdWords advertising from companies that want to sell you "click" packages with long-term contractual obligations and the like!