The
Google AdWords advertising system to give at first glance would seem that it is easy to use and easy ohnem knowledge. However, to actually switch to advertising so successful, it requires a lot of knowledge about how AdWords works.
Here's a guide to Google AdWords with tips to avoid beginner's mistakes:
Audience: Select language and Region, ie You can specify exactly which Google users will see your ad. So you can with your offer e.g. only target users from Austria.
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Keyword choice: enter those keywords by which your offer is to be found. With Google AdWords, keywords call themselves "Keywords" and whenever a user searches on Google for this keyword, your promotional display or displayed right above the Google search results.
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Ad Text: A Google AdWords ad consists of 3 lines of text and a maximum of 95 characters. The title consists of 25 characters, and the descriptive text from 2 lines of 35 characters. The fourth line your web address appears. The texts of Google AdWords advertising requires knowledge of your offer and feel for the audience. The text must be exactly to attract those users who might be your potential customers.
Advertising budget: After entering the ad text you determine your daily AdWords budget. What do you want to spend per day maximum for advertising on Google?
Maximum cost-per-click: In addition to daily budget, you still have to determine how much you want to pay a maximum per click occurred. You only pay for each click on your ad. The cost per click is a factor for your position. Depending on which factor your ad receives, this is the first, second, or another location. Remember that there are daily more firms who advertise in competition with you on Google. And they all want one thing - to achieve a top position with their display. What determines your position from now?
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Google is interested in relevant advertising. Relevant advertising is when the interest of the User's directly addresses. The probability that a user clicks on these relevant advertising is therefore higher.
Position of the AdWords ad: The position is after the formula "price per click" times "Click Rate" (= was a click on your ad divided by the number of impressions made of your ad) and with the involvement of the "Quality Score" is calculated. When you reach in comparison to competitors the highest value that you are in the first position. Although you may pay less for each click!
You can and should limit your AdWords daily budget. If you set it to 100 €, but theoretically more clicks would be possible, your ad will not appear just as frequently on this day. The cost of Google AdWords are thus scalable. If you have a tight budget and the first place is highly competitive, it makes more sense to rely on others, but more keywords and keyword combinations. It makes sense to take to put on three words from the competition demanded a CPC of € 1.50 to ride a niche strategy. That is, you should prefer to more affordable for such searches € 0.10 - € 0.20 bet. The effect: You are then usually placed with your ad better.
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Google advertising networks: a common beginner's mistake, Google AdWords is the AdWords circuits to "All Networks" settings because Google automatically suggests the beginner. Thus, the AdWords ads appear not only on the Google search engine, but also in the "Display Network" from Google. Ads on the Display Network can also bring success, but require a different approach than the circuits on the search engine. Therefore, you should exclude the display advertising network in the beginning and focus on ads on the Google search.
For more practical tips on Google AdWords:
Keyword variations: use in the selection of search terms can vary, singular or plural, phrases, typos and spelling mistakes possible.
Negative Keywords: It is not always advisable to achieve a high click rate. Do you want e.g. Sell software, exclude users who are looking for "free software", from the outset. This is done by book "free" as "
keyword software".
Ad Groups: Turn on the respective searches customized ads by creating multiple ad groups. The click rate is generally higher when the search term appears in the display. It is advantageous if the search term is part of the domain name also.
Landing Page: Each ad should ideally link to a specific target site on the specific service is accurately described. Make sure that the pages linked to a display makes do without pop-ups or similar elements. Otherwise, Google will not switch the display (s).
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AdWords Seminar Tip: If you want to run your AdWords advertising independently and want to learn more about Google AdWords, we recommend our Google AdWords Seminar
AdWords agencies: If your Google AdWords advertising not want to plan and manage it yourself, we recommend you to task for a professional and certified
Google AdWords agency.
What you should not do: Do not in any case deals AdWords advertising from companies that want to sell you "click" packages with long-term contractual obligations and the like!
