Using Keyword Research In Site Architecture.Using keyword research tools will tell you what people are interested in, as well as the competition for the keyword from other websites. Keyword research and site architecture go hand-in-hand. If you pick gem keywords that have high potential for generating traffic, you can optimize each page with a keyword and link them to your homepage. As a general rule of thumb, you should use your information from your keyword research to define category links. It is perpetually emphasized that you should make sure that the keywords you select will relate to the page contents. It is difficult to squeeze irrelative keywords into a site where it does not belong. Doing so will affect your website's credibility among users and search engines.
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