Keywords In Your Domain Name

Using Keywords In Your Domain Name. Essentially, your domain name is the name of your website's URL (Uniform Resource Locator). It is common practice for the URL (Uniform Resource Locator) to be the name and address of a business; also, this is common practice for businesses who operate offline and online. People who have heard of the business can look the business up on the Internet. Keywords located in the URL (Uniform Resource Locator) is an effective way to get the search engines to give the site some weight when users type in the keyword in the search engine.From your home page, you should include keywords in your clickable links, and the URL (Uniform Resource Locator) should reflect the keyword as well. As your research your keywords, you should consider the keyword's place within your URL (Uniform Resource Locator). For instance, if your site is about computers and its URL (Uniform Resource Locator is computers.com and you have reviews, you should make and extension of that page's URL (Uniform Resource Locator) 

You can use whatever name you want for a URL (Uniform Resource Locator) extension, just as long as it is a descriptive name that readers can comprehend. If readers can comprehend the name, search engines will give it some weight in indexing the content. For example, Cnet.com is a popular site that reviews computer products, and if you type "computer reviews" in the search engine, CNET's page will show up on the first or second page of results. Above is an image of Google's search results page on "computer reviews," and you will notice their page.


Sometimes keyphrases may not fit, or may not be ideal for a URL (Uniform Resource Locator). Always be sure that the keyword does its best to describe the page that the URL (Uniform Resource Locator) represents. It may not always be perfect, but including some elements of the keywords in the URL (Uniform Resource Locator) will have some pull on your page rank.