Every time Google comes with an update the whole "SEO world" her breath. First panda penguin there after.
Many websites first results dominated lose any update ranking, visitors and income. Other websites do not even come off the ground.Soon pandas and penguins associated with unpleasant and bad animals because the online versions many entrepreneurs make life difficult. (And while these peaceful beasts ..)
Why do so many websites blows of the whip Google?
And most importantly: How do you think you yourself the victim of future updates?
Is there a strategy that is future-proof? The solution is as simple as difficult ...
Write for the right audience
The 'bots' that scour the Internet looking for fresh content do not get pocket money for your heart to give in case they find something beautiful. (Shocking I know.)
It is therefore not the search engines you need to understand the importance of your website but the people for whom your products or services are intended.
Search engines have never been the target for what we as entrepreneurs offer everyone aware.
Yet this is somewhat contradictory when you consider that it is a general philosophy is to "write for search engines". Long time, having lots of content with the right amount of keywords and back links the highest good as it was a high ranking.
And while that now remains broadly true search engines are getting better at detecting and punishing "spammy" sites that have little unique to offer.
Quantity is increasingly place for quality.
Help us to improve
Each update is the algorithm intelligent and better able the wheat from the chaff.
Similar to small children you young in painfully clear language (keywords) should explain what you mean to say (content). As they grow older they are increasingly able to own conclusions.
With the advent of more and more "social cues" and the ease with which content today is to share search engines have much more to work with than the standard "tricks".
Good content and well optimized content is not always the same!
Simply put: It is Google's goal seekers as well as possible to help make the Internet a better place. Updates have nothing to do with punishing or'' sewing'' - where many entrepreneurs convinced.
The results are less and less for the websites that focus too much on search engines and getting better for those who write for their audience.
Make sure you get to the last group belongs.Go wild, be ridiculously useful
How much fun is it when people spontaneously thanks for your great, great, remarkable content? That they are so enthusiastic that they like to share and can not wait for you with more "awesomeness" comes.
You give them something of value without wanting something in return immediately.
That's the power of content that people want to link to from within itself.
Not stuffed with keywords but wonderfully readable but not spammy backlinks natural links from real people - that's the direction we (slowly) absorbed.
That's the power of a content marketing strategy for SEO.
A good example is the U.S. 'Geeks Quad ", a repair service, particularly for consumer electronics. (See their YouTube channel once).
They offer so much free content about how people can solve their problem, that they do a lot of appreciation (and left, shares, etc.) to get.
Help them not to kill their own business? Absolutely not! I once heard in an interview that most customers Geeks Quad think they just fix the problem myself.
And who do you think they go to if it still does not seem to work? :)
More and more websites and companies have realized that this is the way to go. The subject is receiving increasing attention but for me far enough.
Too many people focus on "traditional" SEO techniques instead of the larger whole: of added value.
Create awesome content
There are probably lots of problems where your potential customers are facing. How to find a solution you get insight into using keyword research but you knew that as a reader of this blog of course all
The second step may be to a multi-part guide, video series, or any other combination of creative content around the subject to build. Whatever you decide, make it awesome.
Apply some basic SEO rules create a home page on the topic and add the links to the other parts of the series increased.
This way you will build real "basic content" that a long time before you can work while great helpful for your potential customers.
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