Your rankings are in danger - can take any negative SEO
To reach the unpaid Google web a better ranking, you do not necessarily optimize their own website: Targeted attacks against competitors is the possibility that you will carry from the top positions. The buzzword in recent months is "Negative SEO" - but what does that mean How safe is your own website before such an attack? And what can be done when one is attacked?
Shows huge (sales) potential provides a good ranking of unpaid Google web search, many entrepreneurs and founders have recognized many years ago and set up his own website in accordance with the best practices of search engine optimization. In addition to content and technology, well designed landing pages, commonly known as on page SEO, especially the linking structure of a website (off page SEO) has a great influence on the ranking.
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Since it is Google's concerns, the best result and not necessarily display the most optimized results in the top positions, and has been the attempts to manipulate search engines in the form of link building has always been an eyesore. The so-called Penguin update in April 2012 Google has improved the detection mechanisms for manipulations in off page SEO massively - with the result that in many a website owner a notification about a "unnatural back link profile" to the Inbox in Google Webmaster was to find tools. The traffic and revenue losses on unpaid Google search were there for the affected pages palpable. In this connection, I would point to my article about minimizing risk in search engine optimization.
With the addressed Penguin update today many online marketer increased discussion about negative SEO. Since it is virtually impossible for Google to identify the initiator of a link building measure, you could try as a competitor, competitors through increased posting of links, eg with optimized anchor text to convey in Google filters as the Penguin updates.
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What Google says about this topic?
In the Webmaster Help Google there is an article about the possible effects of the ranking of a website by competitors. The wording has been changed there over time: During the beginning of 2012 was still considered 'not possible', the wording of is "almost impossible" in April 2012, "Google is working hard in preventing such actions" to date has been changed.
While Bing has released the end of June a tool for validation of back links (found in the Bing Webmaster Tools), Google saw such a tool to be unnecessary. But the demand is there: In a notification of "unnatural back-link structures" Google had in Webmaster Tools suggests that one should remove manipulative set back links and then may submit a reconsideration request, the so-called "Reconsideration Request". But what to do when you can not remove links or back-links is someone to bring about such a notification?
In the SEO scene on this issue, there was a divided opinion. There were a few cases are known in which webmasters required for the removal of links financial compensations - thus such a tool would be helpful in order to avoid unnecessary costs. On the other hand, however, "an aggressive link building" the floodgates would open. Should not occur because the desired effect in the form of a ranking improvement for your own website, these links simply devalued. In mid-October, there was part of Google's U-turn: The search engine giant announced in a blog post that "Disavow Tool", with which you can validate links.
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What counts as a negative SEO?
The goal of Negative SEO is clear: it is to be achieved no better position, but poorer. Of course, not for your own website, but for a competitor.
As far a list of possible actions to missing, I would mention a few that matter to me on this subject:
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- About optimizing the back link profile
- Linking the site with or understood or-Adult and gambling sites
- Paid links to Google reports
- DDoS attacks
- Degradation of important links
- Onpage manipulations
- Manipulation of Google Suggest, to discredit competitors
- Optimization bad PR for the brand name of the competitor
- Whether you want to include the last two points is worthy of discussion. In any case, these two points of damage the reputation of a competitor.
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In my view, the reduction of negative SEO on over-optimization of the back link profile is too shortsighted. Especially the removal of links is a perfidious action: While many companies monitors the link growth, the area link loss excluded. Many webmasters do not question whether the request for the removal of back-links is really from an authorized representative of the linked site and remove a link usually without objection (except compensation claims).
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