Facebook SEO: Optimizing Google & Facebook ranking

Facebook SEO - Search
The Internet is constantly changing. Who with his website will be found to have its contents to search engines
present as well. Eventually want their users provide relevant results, which is also true for Facebook. Sure, Facebook is not a search engine, and is not even be. The goal of Facebook was certainly a very else and that will not change hardly anything. we want find anything on the net, then we go to Google and type the relevant keywords one. Google tells us what results probably most relevant stand by our input. Facebook looks at the situation is completely different. here decides primarily one's own behavior, the friends list, their own interests and then how well optimized the relevant result. In order to Facebook so the Search results to appear above is therefore primarily the Interactivity of the fan page or profile significantly. is a Fan page therefore only present and does not provide interesting content, then it will be impossible so difficult to attract new fans. In this and the following still post (s) I will use my Experiences with Facebook and search for the key factors.

Facebook SEO: Optimizing Google & Facebook ranking

How exactly does the Facebook search?
Similar to the instant search on Google are also on Facebook already entered the first results after the first
Letters. The difference is that it Facebook is pretty much no matter whether and how well a page somewhere different climbs. It is crucial for Facebook Always the User and his behavior, because actually should not seek the users, but found through friends. Here's an example to illustrate:

This is the result when I need to with my personal account Term eingebe shoes. I wanted to test in this example, as e.g. looks with such as the fan pages of Fraser. because But now times have I'm not not a fan of Fraser on Facebook me this fan page is not proposed. instead, we I suggested a page from the I'm not a fan also.

Facebook SEO: Optimizing Google & Facebook ranking

Why?
Quite simply, to just get the algorithm of the Facebook Search understand the only way, of course Facebook even knows. Crucial for the position 1 of this Fan page is a few factors that led me to Facebook this result
to indicate position 1.

1. The keyword is in the name of the fan page and in the info box
2.The interactivity of the Fan page
3.The keyword is in the vanity URL
4.One of my friends is a fan of the page
5.The Fans

Especially the huge interactivity of page provides a to be significant. At least Facebook this opinion and on the other hand is not even anything to say. It is always amazing how much it will need to talk with the Ladies are, when it comes to the subject of shoes. To find the fan page of Fraser, I have actually Enter the term Zalando. As with the usual terms Sneakers, high heels or even shoes is to me not as Zalando appear relevant. This may be for one or the other of you may be irrelevant for me it is negligent. Facebook is for the ranking in the search results, and query the Type Ahead which is understood to be not even that difficult.

In the so-competitive market like shoes is not a single Dealers listed. I mean of course there are listed dealer, but the results always refer only to the fan page and never the homepage of the shop. The same is also true for many other sectors, such as iPhone, Smartphone or mobile phone. the Results always refer to the fan pages, but never on the I always thought homepages themselves who want some point time to sell. Why do they go then so reckless with their Opportunities to?

Facebook SEO: Optimizing Google & Facebook ranking

Facebook SEO for external sites
To appear in the search results to an external URL to can, you should at least fulfill the prerequisites for and are similar to Google. Much like there is namely at Facebook used an algorithm. Facebook uses for the Open Graph Protocol, but it is apparently of little the website operators used. It is not much different and especially not more difficult than the corresponding Meta descriptions for Google & Co. Knowing about these once properly maintained and continues to make a good job as SEO, then chances are there at the Facebook search as to appear external result. The work of an online marketer and the one thing
Search Engine Optimizer is constantly changing. As you already in see this first post you can, have to feel the many Conditions and new challenges and adapt well implement them accordingly. As a 08/15 SEO is not longer sufficient be because Facebook will continue to grow as strong and increases the pressure. Once all the competitors are all in Facebook and have to offer interesting content, then it will tight at the top.

Facebook SEO - Basics
Creativity is probably one of the most important skills in order to Facebook to be successful. But even the most creative fan page is one-half well if the basics are not considered. As the search in Facebook is structured, I have in this post tries to explain the exact behavior is Facebook certainly continue to be careful as a big secret. currently be we are all inundated with new fan pages and it is in the coming months are certainly not less. each operator a fan page want to gain as many fans and, if at all possible, so that even the most money out of it deserve. So the goal is clearly defined, then we need only still a creative individual who is familiar with social media, or? Basically certainly not a false idea, only I do not have then always something. Of course it is a basic requirement that the service provider knows how to move in social media and communicates primarily. Then he is also still creative and you go along with a fancy idea at the start, then are also the most fan pages quickly filled with fans. maintains one then the page will return with valuable content, communicate with the fans and keeps them in a good mood, then a fan page should also
sustainable success. So far, so good. I miss but still something in this area and I think this is extremely important. On the search ability of a Fan page is then placed less value, or the "experts" have simply not have the knowledge. Not only will potential away, but it is also a lot of money. It is but really not that difficult to keep a few things.
Facebook SEO: Optimizing Google & Facebook ranking

Keyword research for Facebook
For your own online store or the company's website instructed relevant agencies, which at great expense relevant keywords to optimize and find the relevant page. In the Facebook page but it all seems pretty much all the same be. Yes is only social media, or how? No, it's just been long time. Google's algorithm has long been adapted and who has not been good in the social web ranking, which is are passed down through Google. so do we arrived our homework:
1 The standard tool for keyword research
2 results in Facebook Compare
3 Keywords maintain moderate in the info page, and info box

Ranking factors and theories
As I said, Facebook's algorithm as well as guards Google, as it only helps if you test extensively. Although there quite a few theories as to the so-called Edge algorithm works, but it sure knows well just Facebook. yet this video very helpful to better the ranking in Facebook to understand.

My testing pretty much coincide with those on the been made aimclear blog and coincide well with the
above video. Crucial for the personal search results are therefore primarily always:
1 What You yourselves have ge liked
2 What did your friends ge liked
3 Where You're a fan
4 What you have already visited
5 What are your interests

Taking these rules as a basis, then explains why some much easier. As a test, I have heard the term "elderly"
entered. Now anyone of your friends randomly say so, then He also appears at the top.

Facebook SEO: Optimizing Google & Facebook ranking