Keyword and Keyphrase Density

SEO (Search Engine Optimization) is heavily reliant on the deployment of keywords and key phrases. Density refers to the number of times that a keyphrase or keyword appears on websites in comparison to the word count on a webpage. Proper density and usage of keywords will help search engines determine if the webpage is relevant to what the end-user is seeking. Various experts agree that keyword density is optimal at 1-3%.SEO (Search Engine Optimization) programmers have to be extremely careful not to overuse the keyword because it can result in a penalty or raise a red flag with many search engines; it is also known as "keyword stuffing." Using keywords more than 1-3% is tantamount to walking on thin ice. There are people who think that it is okay to use keywords at a 5-15% density, but that is debatable and depends on whether it is website content or a form of article marketing. While these recommendations are guidelines, it is important to know that Google has the strictest standards of requirements in terms of keywords and phrases. As a general rule of thumb, you should only implement a keyword density of 2-3%. You can also implement more than one keyword and phrase.