Techniques with "Black Hat" all the way up?
Since then, there is the Internet and the competition between the various websites, online stores, blogs, etc. is increasing, webmasters and search engine optimizers try to apply too dirty methods, tips and tricks to make their sites as quickly as possible to bring forward. It is important to know that these methods are generally not really forbidden, but simply do not meet the rules of the search engine. Legally, you can not usually happen so. Gets but with the search engine that you use such methods, your website will usually completely banned from the index. Whether they will ever be resumed, remains questionable. A lasting and sustainable SEO such methods are not generally suitable. Nevertheless, many turn to search engine optimizers to you in order to achieve at least short-term success.
Hidden text content
An especially in the early days the Internet willingly used method of banned search engine optimization was to hide text on the respective bottom easily. This could happen, for example, characterized in that the text was the same color as the background of the page. Thus, the texts were for visitors to read no more, for the robots of search engine does. What sense does it work? Well, these are usually not meaningful content, but merely a collection of hundreds or thousands of keywords. The visitor is not bewildered by such a senseless texts, they were hidden by the webmaster usually. For the search engines, it is easy to detect such hidden content, so hardly a webmaster today experimented.
Doorway Pages
In the doorway pages are special websites that are upstream of the actual bottom and usually a large amount of meaningless text content, peppered with many keywords included. The visitor from such sites will notice nothing, directed the Webmaster A forward is that the visitor sends more directly to the respective bottom of the website. So he gets the doorway pages usually nowhere to be seen, they are intended solely for the search engines. It is now, however, almost the same as with the hidden text content: With the advancement of technology in recent years it has become very easy for the search engines to discover such methods. So it's not advisable to still use doorway pages.
Cloaking
A fairly sophisticated technology to feign a different search engines web page content as it is given is actually the so-called cloaking. It is still - especially abroad - partly applied, but can now be detected relatively easily by the search engine. How does the cloaking? The webmaster used a small software program that determines whether it is at the site of each caller to a normal user or the robot of a search engine. The latter takes on the page, this a completely different web site is maintained as a normal, human visitors. However, give yourself today the robots of search engines is no longer as easy to recognize as such, making the use of cloaking technology for webmasters or search engine optimizers very dangerous.
Black Hat ways to generate back links
Not only for the optimization of the website itself repeatedly forbidden techniques are used for generating links to your website search engine optimization is often a set unethical or improper practices. Is very popular, for example, the mass leaving of links in forums. There are - especially in the U.S. - special software programs that allow users to publish their link to thousands of internet forums automatically. Almost as it is with spam links in comments in guest books and weblogs. Too there are already software programs that automate such links leave in large numbers. The operators of the websites in question, of course, did not see the like.
The same also applies to the so-called statistical spam. Here, the search engine optimizer first looks out websites that have access publicly available statistics. Then a special software is used, which generates a large number of page views for the respective web pages automatically. The statistical software of the related Internet is now in their logs the multiple views of the website optimizer and will therefore include in the statistics. Because this is done by means of a links, you can generate it an important back-link.
Since then, there is the Internet and the competition between the various websites, online stores, blogs, etc. is increasing, webmasters and search engine optimizers try to apply too dirty methods, tips and tricks to make their sites as quickly as possible to bring forward. It is important to know that these methods are generally not really forbidden, but simply do not meet the rules of the search engine. Legally, you can not usually happen so. Gets but with the search engine that you use such methods, your website will usually completely banned from the index. Whether they will ever be resumed, remains questionable. A lasting and sustainable SEO such methods are not generally suitable. Nevertheless, many turn to search engine optimizers to you in order to achieve at least short-term success.
Hidden text content
An especially in the early days the Internet willingly used method of banned search engine optimization was to hide text on the respective bottom easily. This could happen, for example, characterized in that the text was the same color as the background of the page. Thus, the texts were for visitors to read no more, for the robots of search engine does. What sense does it work? Well, these are usually not meaningful content, but merely a collection of hundreds or thousands of keywords. The visitor is not bewildered by such a senseless texts, they were hidden by the webmaster usually. For the search engines, it is easy to detect such hidden content, so hardly a webmaster today experimented.
Doorway Pages
In the doorway pages are special websites that are upstream of the actual bottom and usually a large amount of meaningless text content, peppered with many keywords included. The visitor from such sites will notice nothing, directed the Webmaster A forward is that the visitor sends more directly to the respective bottom of the website. So he gets the doorway pages usually nowhere to be seen, they are intended solely for the search engines. It is now, however, almost the same as with the hidden text content: With the advancement of technology in recent years it has become very easy for the search engines to discover such methods. So it's not advisable to still use doorway pages.
Cloaking
A fairly sophisticated technology to feign a different search engines web page content as it is given is actually the so-called cloaking. It is still - especially abroad - partly applied, but can now be detected relatively easily by the search engine. How does the cloaking? The webmaster used a small software program that determines whether it is at the site of each caller to a normal user or the robot of a search engine. The latter takes on the page, this a completely different web site is maintained as a normal, human visitors. However, give yourself today the robots of search engines is no longer as easy to recognize as such, making the use of cloaking technology for webmasters or search engine optimizers very dangerous.
Black Hat ways to generate back links
Not only for the optimization of the website itself repeatedly forbidden techniques are used for generating links to your website search engine optimization is often a set unethical or improper practices. Is very popular, for example, the mass leaving of links in forums. There are - especially in the U.S. - special software programs that allow users to publish their link to thousands of internet forums automatically. Almost as it is with spam links in comments in guest books and weblogs. Too there are already software programs that automate such links leave in large numbers. The operators of the websites in question, of course, did not see the like.
The same also applies to the so-called statistical spam. Here, the search engine optimizer first looks out websites that have access publicly available statistics. Then a special software is used, which generates a large number of page views for the respective web pages automatically. The statistical software of the related Internet is now in their logs the multiple views of the website optimizer and will therefore include in the statistics. Because this is done by means of a links, you can generate it an important back-link.
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