In keywords here once the most important rules that you should consider when SEO least. It is "only" a part of the so-called "OnPage" Optimization: So Easy to put things that you yourself as a webmaster in hand. Although today other factors such as quality and quantity of external link donors and other references clearly weighty in determining the rankings in search engines fail, these principles are not to be neglected yet. With respect to such information, do so at least the homework and lay a solid foundation for your domain ... providing interesting and unique content.
Content, content, content: based on your search engine optimization
The search engine spiders need something to read. Our most important tip: Make sure that both the spider and the visitor will find a lot of relevant information on your site. This sounds trivial, but the more fresh, and informative articles are available on a page, the higher the position of the page in search engines will be more frequently you update your site, the more often comes "by the search engine" ... what is good again, if changes to the pages fast (he) will be included in the search engine.
Keywords (keywords) must appear in the title
Once again: The keywords must appear in the title! The title "Welcome to Karl-Heinz Schlitz, master company in Bangladesh for paints of all kinds" brings search engine-technically hardly anything ... except maybe hit on the first pages when someone searches on Google for "Welcome to Karl-Heinz"!
Many search engines weight the title page of a particularly hard, because he's (really) the summary of the content of the HTML page. Therefore this point for good search engine optimization is extremely important. Longer than 80 characters of the title but it should not be, nor even shorter titles are almost always better. Note that the title of your page appears in result and "respond" to users. Choose alone is therefore a meaningful (specific) title that describes "quotation" as accurate as possible so that it also encourages potential visitors to click on your search results. Bring your main keyword in there more than twice. Place the most important keyword at the beginning of the title.
"Healthy" Keyword Density
If a text has 100 words, and the term "keyword" comes to four times before, has the keyword "keyword" is a keyword Density 4%. A useful keyword density is absolutely dependent issues, and is now no longer as important as ever. A good guideline is approximately between 2 and 6%, depending on the search engine. Higher keyword densities read quite tough because that keyword is used way too often (and at the wrong context).
In the previous paragraph, the term "keyword" such as a very high keyword density. This may be perhaps more "healthy" for a Search Engine Spider ... regular visitors are probably annoyed by such tricks and more are a click later in the competition. So do not overdo it! Ask your important keywords are presented first, a section and / or page. Words are at the beginning of a text are, indeed usually more important than the content in the middle of text come.
Optimize each page for only about 2-3 keywords
From keyword density shows that each page for just a few keywords (maximum of 3) is optimized. For less competitive terms, there may also be awakened 5 keywords. If you try to fit too many keywords in a single page, suffers through the new (additional) texts the keyword density of the existing keywords. They have to add new sets ... and even increases the total number of words, thereby reducing the current percentages (the previous keyword density) again. Moreover, not 5 different keywords in the title match ... but there must be pure! Put important keywords in the text several times at the top of your page.
Very important: Consider every single page of your website as an independent individual unit, which also needs to be optimized independently!
Keywords should appear in the URL
The URL is the full "address" of your (individual) site on the Internet. This address should be your most important keywords to be included. This site is therefore also "search engine optimization tips." If fortunately, already some of your pages are in the search results, you have to be with the renaming of the (new) sub-pages very carefully to avoid clicks on the search results for a revision "not be in vain." Make sure that if the old base is no longer found (status 404), at least there is a redirect to the home page of your website.
Keywords in <h> / <strong> tags set
With various HTML tags such <h1> (for 1st title) or <strong> (for bold) you can for your readers to highlight important passages and structure the text above all recognizable to search engines. What seems important to your reader (s), the search engines consider to be important and relevant. Set for a successful search engine optimization Your keyword therefore quietly in the titles (you overdo it but please do not) or highlight this page in bold text. Even if you do not use the headings for your keywords after each heading (eg, h2 for subtitles) again present a first, and thus potentially "more important" phrase in the text in which you can store your Kernbegfiffe well.
Use images in the Alt text
In graphics / images, an alternative text to be entered, if surfers have switched off in your browser graphics. Use these Alt-text to your main keywords there to accommodate the brief description. But please, not at 20 images 20 times using the same text! Each image gets its own ALT text. Enter pictures calm even a reasonable name. Search engines can not look at the pictures ... But internet-agentur.jpg "understandable" as "Logo_obenrechts.jpg" is.
Found only text (best) - little flash graphics (or frames)
Avoid high flash units with relevant content or pure graphics pages like the plague! Few search engines meant anything. Although at least Flash now can be read: HTML remains the first choice. Search engines need text, because only text can be indexed. Do not provide this text, the search engine to your website to start little and you are practically non-existent in the results list!
Frames (or better "frame set") are not as "bad" as is often claimed, but should be avoided, of course. If you use frames, most search engines have at least the problem is that the main page (ie the frame set) rarely includes relevant information, but "only" is used to navigate. This is partly true quite user friendly, since the frame pages menus are always visible in the browser, on the other hand, the "main" so unfortunately contains no original content. In this case, the <noframe> of the main page to be optimized very carefully and also link for the internal linking of pages on a site map. Since the sub-pages of a frame set without assistance (eg by script) can not be reasonably jumped directly by Deep Link, you should frame that is best avoided, since the effort for optimization of a frame-based Web site is already significantly higher than the optimization of individual HTML pages.
Meta - Tags almost meaningless, but ...
In the head of HTML pages are called Meta - Tags (such as description, keywords, etc.), which you can tell the search engines such as which keywords are important to your site. Many Meta - Tags are now virtually meaningless for the major search engines. Are only interested in what readable by everyone on your side is and not for what defines the HTML developers, which would be important in his opinion.
Because some search engines but the "Description" is displayed in the results list if the search term occurs in it, you should (formulated crisp and "promote sales" as a classified) this brief summary of each page enter anyway.
The freestyle: links from other sites "collect"
If someone links to your page, he speaks almost a recommendation. There seems to be great content on your website. The more other sites "recommend" your pages - link So it - seems to be the more relevant your website. Collect links from other sites. Ask other webmasters for a link to your homepage.
Enter your website in major manually maintained web catalogs and find the many smaller industry-specific catalogs that's worth a link to your website. This is not only important in terms of SEO, but from there often get very specific and specialized visitors. Foreign links are a very important part of your search engine optimization. If the topic of your site is Internet Marketing for example, it is very positive if that description, "is given as the link anchor text on their way." So do not just link to the domain name but only as: internet marketing agency AdWords.
But beware :: Unfortunately, the choice of links, the construction speed, the distribution of anchor text, link targets, and a host of other factors to send unwanted signals at Google & Co. that indicate clearly at an unnatural and personally organized link building. This often leads to the fact that you achieve the exact opposite of what was really the objective. Get in front of a link building in-house so your adviser to know the typical pitfalls, instead they learn at the expense of your own domain name itself and thus harming permanently!
Spamdexing means your domain exclusion from index
If you try to "trick" search engines with whispered behind his hand tricks which mostly falls quickly reflect negatively on you or your website. "Super Secret tricks of search engine optimization" as ...
dozens of times keywords with white text on a white background (ie invisible content)
Cloaking (special only visible to the search engine pages)
Doorway pages (doorway pages), highly optimized for search engines, but normal surfers only see bullshit
Link farms to pass on the link to each other merrily successive Page rank
etc. ...
familiar with search engines and also do everything we can discover these tricks (search engine spam) to reduce or eliminate entirely. Will you get caught with it (or by competitors ratted), your website will be punished and demoted or even comes to the "black list". In order to be invisible on the internet first. The SEO backfired ...
Content, content, content: based on your search engine optimization
The search engine spiders need something to read. Our most important tip: Make sure that both the spider and the visitor will find a lot of relevant information on your site. This sounds trivial, but the more fresh, and informative articles are available on a page, the higher the position of the page in search engines will be more frequently you update your site, the more often comes "by the search engine" ... what is good again, if changes to the pages fast (he) will be included in the search engine.
Keywords (keywords) must appear in the title
Once again: The keywords must appear in the title! The title "Welcome to Karl-Heinz Schlitz, master company in Bangladesh for paints of all kinds" brings search engine-technically hardly anything ... except maybe hit on the first pages when someone searches on Google for "Welcome to Karl-Heinz"!
Many search engines weight the title page of a particularly hard, because he's (really) the summary of the content of the HTML page. Therefore this point for good search engine optimization is extremely important. Longer than 80 characters of the title but it should not be, nor even shorter titles are almost always better. Note that the title of your page appears in result and "respond" to users. Choose alone is therefore a meaningful (specific) title that describes "quotation" as accurate as possible so that it also encourages potential visitors to click on your search results. Bring your main keyword in there more than twice. Place the most important keyword at the beginning of the title.
"Healthy" Keyword Density
If a text has 100 words, and the term "keyword" comes to four times before, has the keyword "keyword" is a keyword Density 4%. A useful keyword density is absolutely dependent issues, and is now no longer as important as ever. A good guideline is approximately between 2 and 6%, depending on the search engine. Higher keyword densities read quite tough because that keyword is used way too often (and at the wrong context).
In the previous paragraph, the term "keyword" such as a very high keyword density. This may be perhaps more "healthy" for a Search Engine Spider ... regular visitors are probably annoyed by such tricks and more are a click later in the competition. So do not overdo it! Ask your important keywords are presented first, a section and / or page. Words are at the beginning of a text are, indeed usually more important than the content in the middle of text come.
Optimize each page for only about 2-3 keywords
From keyword density shows that each page for just a few keywords (maximum of 3) is optimized. For less competitive terms, there may also be awakened 5 keywords. If you try to fit too many keywords in a single page, suffers through the new (additional) texts the keyword density of the existing keywords. They have to add new sets ... and even increases the total number of words, thereby reducing the current percentages (the previous keyword density) again. Moreover, not 5 different keywords in the title match ... but there must be pure! Put important keywords in the text several times at the top of your page.
Very important: Consider every single page of your website as an independent individual unit, which also needs to be optimized independently!
Keywords should appear in the URL
The URL is the full "address" of your (individual) site on the Internet. This address should be your most important keywords to be included. This site is therefore also "search engine optimization tips." If fortunately, already some of your pages are in the search results, you have to be with the renaming of the (new) sub-pages very carefully to avoid clicks on the search results for a revision "not be in vain." Make sure that if the old base is no longer found (status 404), at least there is a redirect to the home page of your website.
Keywords in <h> / <strong> tags set
With various HTML tags such <h1> (for 1st title) or <strong> (for bold) you can for your readers to highlight important passages and structure the text above all recognizable to search engines. What seems important to your reader (s), the search engines consider to be important and relevant. Set for a successful search engine optimization Your keyword therefore quietly in the titles (you overdo it but please do not) or highlight this page in bold text. Even if you do not use the headings for your keywords after each heading (eg, h2 for subtitles) again present a first, and thus potentially "more important" phrase in the text in which you can store your Kernbegfiffe well.
Use images in the Alt text
In graphics / images, an alternative text to be entered, if surfers have switched off in your browser graphics. Use these Alt-text to your main keywords there to accommodate the brief description. But please, not at 20 images 20 times using the same text! Each image gets its own ALT text. Enter pictures calm even a reasonable name. Search engines can not look at the pictures ... But internet-agentur.jpg "understandable" as "Logo_obenrechts.jpg" is.
Found only text (best) - little flash graphics (or frames)
Avoid high flash units with relevant content or pure graphics pages like the plague! Few search engines meant anything. Although at least Flash now can be read: HTML remains the first choice. Search engines need text, because only text can be indexed. Do not provide this text, the search engine to your website to start little and you are practically non-existent in the results list!
Frames (or better "frame set") are not as "bad" as is often claimed, but should be avoided, of course. If you use frames, most search engines have at least the problem is that the main page (ie the frame set) rarely includes relevant information, but "only" is used to navigate. This is partly true quite user friendly, since the frame pages menus are always visible in the browser, on the other hand, the "main" so unfortunately contains no original content. In this case, the <noframe> of the main page to be optimized very carefully and also link for the internal linking of pages on a site map. Since the sub-pages of a frame set without assistance (eg by script) can not be reasonably jumped directly by Deep Link, you should frame that is best avoided, since the effort for optimization of a frame-based Web site is already significantly higher than the optimization of individual HTML pages.
Meta - Tags almost meaningless, but ...
In the head of HTML pages are called Meta - Tags (such as description, keywords, etc.), which you can tell the search engines such as which keywords are important to your site. Many Meta - Tags are now virtually meaningless for the major search engines. Are only interested in what readable by everyone on your side is and not for what defines the HTML developers, which would be important in his opinion.
Because some search engines but the "Description" is displayed in the results list if the search term occurs in it, you should (formulated crisp and "promote sales" as a classified) this brief summary of each page enter anyway.
The freestyle: links from other sites "collect"
If someone links to your page, he speaks almost a recommendation. There seems to be great content on your website. The more other sites "recommend" your pages - link So it - seems to be the more relevant your website. Collect links from other sites. Ask other webmasters for a link to your homepage.
Enter your website in major manually maintained web catalogs and find the many smaller industry-specific catalogs that's worth a link to your website. This is not only important in terms of SEO, but from there often get very specific and specialized visitors. Foreign links are a very important part of your search engine optimization. If the topic of your site is Internet Marketing for example, it is very positive if that description, "is given as the link anchor text on their way." So do not just link to the domain name but only as: internet marketing agency AdWords.
But beware :: Unfortunately, the choice of links, the construction speed, the distribution of anchor text, link targets, and a host of other factors to send unwanted signals at Google & Co. that indicate clearly at an unnatural and personally organized link building. This often leads to the fact that you achieve the exact opposite of what was really the objective. Get in front of a link building in-house so your adviser to know the typical pitfalls, instead they learn at the expense of your own domain name itself and thus harming permanently!
Spamdexing means your domain exclusion from index
If you try to "trick" search engines with whispered behind his hand tricks which mostly falls quickly reflect negatively on you or your website. "Super Secret tricks of search engine optimization" as ...
dozens of times keywords with white text on a white background (ie invisible content)
Cloaking (special only visible to the search engine pages)
Doorway pages (doorway pages), highly optimized for search engines, but normal surfers only see bullshit
Link farms to pass on the link to each other merrily successive Page rank
etc. ...
familiar with search engines and also do everything we can discover these tricks (search engine spam) to reduce or eliminate entirely. Will you get caught with it (or by competitors ratted), your website will be punished and demoted or even comes to the "black list". In order to be invisible on the internet first. The SEO backfired ...
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