The meta-data can be found in the head of every page. There can document information and instructions for Web servers, browsers and search engines are housed. For search engines play only three meta-data involved:
<head>
First <title> ... </ title>
Second <meta name="description" content="...">
Third <meta name="robots" content="index,follow">
...
</ Head>
By far the most important is the title element!
The page title is displayed directly in the search results, as a click-able title of each search result.
The page title is shown when browsing the open browser windows, either in the bar at the top or in the tab of the respective tabs.
When a bookmark, the page title is stored as description.
For these reasons, the page titles for search engines and visitors alike to be meaningful.
Give each page a unique title,the domain, company or website name to the context of the page makes clear
compact the contents of the page, readable and attractive, taking into account relevant keywords describing this page
Good: Butcher Schmidt, Hamburg: Special Offers sausage
Bad: Page 9
But do not overdo it by cluttering the title with keywords. It makes a bad impression on visitors and can also be evaluated by search engines as spam.
Bad: Butchers Hamburg Elbe North sausage salami ham sausage shop online shop
Furthermore, you should avoid slogans, greetings, and other non-relevant search engine noise words.
Bad: Welcome to the home of butchery Schmidt - quality and tradition since 1963
In addition, the page title not be longer than 60-70 characters, as long titles are truncated and not fully displayed in the search results.
The meta description is often displayed in the results of search engines as a description of the hit. You should describe in 1-2 factual records (about 150 characters), the content of the website or the content of such bottom, thus making the curious visitor to the site. Optimal meta description increases the click-through rate.
It is important that every bottom gets an individual meta description. In formulating the main keywords should each page included in the text, possibly supplemented by important general keywords.
In Google's webmaster blog there is an article with excellent tips on meta description. There is, incidentally, that the meta description does not affect ranking again.
The meta robots statement containing "index, follow" means that you can tell the search engine bot to index the current page and to follow all the links it contains. Since this is the bot but automatically makes, you can omit this statement also. She is really only useful if you want to prohibit the robot to index the current page or to follow all the links (with noindex and nofollow)
A relatively new meta tag is the nofollow attribute to external links, which allows you to search engines prohibit the pursuit of individual links.
Create a file in robots.txt. It is not relevant for the search engine ranking, but for the inclusion of your site in the search engine index.
<meta name="keywords" content="...">
The meta keywords are considered by only a few search engines. Yahoo should be the case, the effect on the ranking but is expected to be small. Market leader Google evaluates the meta keywords is not enough. Therefore, my advice is to leave out the words completely.
If you use the meta tag for completeness nevertheless, you should enter there but by no means keywords that have nothing to do with the page content! Only enter relevant search terms, you are limited to the most important (5-10), and separate the words with commas.
With the also counting on the meta-information Geo tags can tell search engines to the geographical location of your website.
<head>
First <title> ... </ title>
Second <meta name="description" content="...">
Third <meta name="robots" content="index,follow">
...
</ Head>
By far the most important is the title element!
The page title is displayed directly in the search results, as a click-able title of each search result.
The page title is shown when browsing the open browser windows, either in the bar at the top or in the tab of the respective tabs.
When a bookmark, the page title is stored as description.
For these reasons, the page titles for search engines and visitors alike to be meaningful.
Give each page a unique title,the domain, company or website name to the context of the page makes clear
compact the contents of the page, readable and attractive, taking into account relevant keywords describing this page
Good: Butcher Schmidt, Hamburg: Special Offers sausage
Bad: Page 9
But do not overdo it by cluttering the title with keywords. It makes a bad impression on visitors and can also be evaluated by search engines as spam.
Bad: Butchers Hamburg Elbe North sausage salami ham sausage shop online shop
Furthermore, you should avoid slogans, greetings, and other non-relevant search engine noise words.
Bad: Welcome to the home of butchery Schmidt - quality and tradition since 1963
In addition, the page title not be longer than 60-70 characters, as long titles are truncated and not fully displayed in the search results.
The meta description is often displayed in the results of search engines as a description of the hit. You should describe in 1-2 factual records (about 150 characters), the content of the website or the content of such bottom, thus making the curious visitor to the site. Optimal meta description increases the click-through rate.
It is important that every bottom gets an individual meta description. In formulating the main keywords should each page included in the text, possibly supplemented by important general keywords.
In Google's webmaster blog there is an article with excellent tips on meta description. There is, incidentally, that the meta description does not affect ranking again.
The meta robots statement containing "index, follow" means that you can tell the search engine bot to index the current page and to follow all the links it contains. Since this is the bot but automatically makes, you can omit this statement also. She is really only useful if you want to prohibit the robot to index the current page or to follow all the links (with noindex and nofollow)
A relatively new meta tag is the nofollow attribute to external links, which allows you to search engines prohibit the pursuit of individual links.
Create a file in robots.txt. It is not relevant for the search engine ranking, but for the inclusion of your site in the search engine index.
<meta name="keywords" content="...">
The meta keywords are considered by only a few search engines. Yahoo should be the case, the effect on the ranking but is expected to be small. Market leader Google evaluates the meta keywords is not enough. Therefore, my advice is to leave out the words completely.
If you use the meta tag for completeness nevertheless, you should enter there but by no means keywords that have nothing to do with the page content! Only enter relevant search terms, you are limited to the most important (5-10), and separate the words with commas.
With the also counting on the meta-information Geo tags can tell search engines to the geographical location of your website.
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