1. Understand your target audience
A good keyword research is an essential part of SEO. E.G. are "sports footwear" and "Sneakers" the same product? Is a "Mercedes Benz" and "Mercedes Commercial" or "electric Munich" and "electrician Munich" the same thing? No. For a search engine optimizer also vary the words "holiday", "travel" and "vacation" significant as by region and age group will be used in the different speaking countries with varying frequency.
It plays absolutely no role in how you look yourself as an expert or dealer for a service or product. Important is how your target audience searches for it. If you choose the wrong keywords, you will not reach your customers and the success is passing you.
2. Do not overdo it with the Link Building
Link building should be done slowly and be addressed with rest. For the search engines, it is important to find a natural link structure and mixed with different texts. Search engines know that spammers would like to fill their index with worthless links and thus have. Some technical analysis of stock to devalue a web page in the index, if, for example in a short time by 500 paid links
3. Make your website fit
Select the title of your website wisely and make sure that he does not repeat itself. Select the meta description so that seekers are motivated by search engine snippets, click the link to your page.
Look for a clear and easy for search engines to link sensing structure in your web presence and create a sitemap for Google. Name your graphics and pictures useful and compress them, if possible, to reduce the load time of your website. Make sure that the website does not contain superfluous code or dead links. If you change URLs in your web pages, redirect the old web address always with a 301 redirect in the. Htaccess file to the new URL!
4. Content is the trump card of your website
"Content is King" is a household word among webmasters and search engine optimizers. The content is the essence and content of a good website, for example, regular and useful articles, blog posts and comments, or appealing explanatory images, podcasts, press releases, videos, forums and more are own. Content should always be written for your clients, because search engines are not the ones who ultimately buy your products or services. Optimize your content for search engines, but your customers should always come first. Offer your customers added value through additional content about your products.
5. SEO for local search can not be neglected
Make sure that your company address can be easily found on your website and in location-based services, because many Internet users are looking for keywords related to their respective residence or stay. Use Google Places entries, Foursquare, etc.
6. Take the time for social media and user portals
Social media is now an integral part of a good SEO. But do not flood Twitter, Google+ or Facebook with hundreds of links in a short time. You think. At the online reputation of your brand and company Read with the social web and go to the thing strategically. In social networks, you can learn a lot about their customers.
7. SEO takes time
Unfortunately, few companies understand that SEO requires a long and patient work. Slogans such as "We will bring in 3 weeks in Google on page 1" are completely untrustworthy. A good search engine optimization requires months of work and once you have achieved the objective of good rankings, it does not mean that it also remains the case. Your competitors do not sleep, and the Internet is growing and changing daily. Persevere and stay tuned is the motto, otherwise your website in the search results slip again quickly. SEO is not a project but a process. A continuous development.
8. Note the webmaster guidelines of search engines
Search engines also want their users the best results, as an SEO or webmaster can help you optimize good and essential websites and do not clog the search results with hundreds of front-pages and landing pages dubious.
9. SEO and traditional marketing go together
Integrate SEO time remaining in your marketing mix. In a company should e.g. the PR department, the classic advertising department and the search engine optimizers work.
10. The mobile Web is the Web of the future
Remember to build a mobile website or special apps, as more and more users use the Internet from mobile devices. The title of a mobile website should be kept shorter because on some mobile devices will be the title of a Web condensed. The mobile web are also often rather just individual keywords and less keywords that consist of multiple words, typed. If this search does not change behavior, optimizing it will not be easy.
If you follow these 10 basic rules, you are already well on the way to your website on the Internet have long-term success.
A good keyword research is an essential part of SEO. E.G. are "sports footwear" and "Sneakers" the same product? Is a "Mercedes Benz" and "Mercedes Commercial" or "electric Munich" and "electrician Munich" the same thing? No. For a search engine optimizer also vary the words "holiday", "travel" and "vacation" significant as by region and age group will be used in the different speaking countries with varying frequency.
It plays absolutely no role in how you look yourself as an expert or dealer for a service or product. Important is how your target audience searches for it. If you choose the wrong keywords, you will not reach your customers and the success is passing you.
2. Do not overdo it with the Link Building
Link building should be done slowly and be addressed with rest. For the search engines, it is important to find a natural link structure and mixed with different texts. Search engines know that spammers would like to fill their index with worthless links and thus have. Some technical analysis of stock to devalue a web page in the index, if, for example in a short time by 500 paid links
3. Make your website fit
Select the title of your website wisely and make sure that he does not repeat itself. Select the meta description so that seekers are motivated by search engine snippets, click the link to your page.
Look for a clear and easy for search engines to link sensing structure in your web presence and create a sitemap for Google. Name your graphics and pictures useful and compress them, if possible, to reduce the load time of your website. Make sure that the website does not contain superfluous code or dead links. If you change URLs in your web pages, redirect the old web address always with a 301 redirect in the. Htaccess file to the new URL!
4. Content is the trump card of your website
"Content is King" is a household word among webmasters and search engine optimizers. The content is the essence and content of a good website, for example, regular and useful articles, blog posts and comments, or appealing explanatory images, podcasts, press releases, videos, forums and more are own. Content should always be written for your clients, because search engines are not the ones who ultimately buy your products or services. Optimize your content for search engines, but your customers should always come first. Offer your customers added value through additional content about your products.
5. SEO for local search can not be neglected
Make sure that your company address can be easily found on your website and in location-based services, because many Internet users are looking for keywords related to their respective residence or stay. Use Google Places entries, Foursquare, etc.
6. Take the time for social media and user portals
Social media is now an integral part of a good SEO. But do not flood Twitter, Google+ or Facebook with hundreds of links in a short time. You think. At the online reputation of your brand and company Read with the social web and go to the thing strategically. In social networks, you can learn a lot about their customers.
7. SEO takes time
Unfortunately, few companies understand that SEO requires a long and patient work. Slogans such as "We will bring in 3 weeks in Google on page 1" are completely untrustworthy. A good search engine optimization requires months of work and once you have achieved the objective of good rankings, it does not mean that it also remains the case. Your competitors do not sleep, and the Internet is growing and changing daily. Persevere and stay tuned is the motto, otherwise your website in the search results slip again quickly. SEO is not a project but a process. A continuous development.
8. Note the webmaster guidelines of search engines
Search engines also want their users the best results, as an SEO or webmaster can help you optimize good and essential websites and do not clog the search results with hundreds of front-pages and landing pages dubious.
9. SEO and traditional marketing go together
Integrate SEO time remaining in your marketing mix. In a company should e.g. the PR department, the classic advertising department and the search engine optimizers work.
10. The mobile Web is the Web of the future
Remember to build a mobile website or special apps, as more and more users use the Internet from mobile devices. The title of a mobile website should be kept shorter because on some mobile devices will be the title of a Web condensed. The mobile web are also often rather just individual keywords and less keywords that consist of multiple words, typed. If this search does not change behavior, optimizing it will not be easy.
If you follow these 10 basic rules, you are already well on the way to your website on the Internet have long-term success.
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