Wednesday, January 30, 2013

What is SEO and how do I start now?

In the first part I have already described what is meant by SEO (search engine optimization).
Whoever therefore wants to break into the matter of the extensive SEO can already determine from the outset how successful a project (website).
It turns out the question yes, it is an existing project, or I start from scratch? We now once made by a reboot and also there is a thorough planning and preparation is essential!

Is the question at the beginning, I use a free provider or do I buy a domain for a fee and rent a web space?
Search Engine Optimization

Both have advantages and disadvantages, which I explain here now.

Free sub domain and web space, e.g. WordPress.com or Blogspot.com etc.:

    Free solution (small advantage)
    Poor knowledge necessary (advantage)
    Limited opportunities for SEO (big disadvantage)
    If the provider is gone, the entire website is gone (downside risk!)

Paid solution, domain buy, rent webspace:

    If we use open source, e.g. WordPress which is easy to use (advantage)
    Through the purchase of the domain can be outrun better results (advantage)
    Optimal SEO opportunities through many free plugins (major advantage)
    Medium knowledge in the installation and configuration (eg WordPress database) (disadvantage)
    One-time costs for domain and web space for monthly fees (minor drawback)

I definitely recommend always to buy your own domain and use your web space!

But now comes the very important point that I influence the success from the start (positions on Google), namely the purchase of the domain.

I can always enjoy myself when then e.g. of Mr. John Doe (plumbing and heating) his craft operating under then:

msmith.com

 Thus from the outset is very clear when looking at his page is Google with the terms "sanitary" and / or "heating" end up in the Google search results for somewhere very far away, where no one will find him.

If Mr. Smith would have been smart, he would have bought one of the domains (examples):

    Sanitary Heizung.com
    Heating-Sanitaer.com
    Sanitary-and-Heizung.com
    Heating-and-Sanitaer.com

etc. purchased, definitely a domain in which at least one of the words of his service is included.

If none of the domains to be more free, so what! Then you just simply takes a third word with pure, eg:

    Sanitary-heating Installation.com
    Sanitary-heating Service.com
etc.

With or without a hyphen, which you have to test just once at Google, where you will be recognized in the Google search the words without a hyphen, if so, you can also leave off the dash.

A word (or several) in the domain that match the content (content) of the website is in fact half the battle in SEO!
Has now made it click?

I hope it is now clear how to begin.

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