Principle of Operation

SEO ( optimization for search engines) is proving successful if we understand
the basic operation of the Internet and if you have some knowledge about
processing and implementation of such information.
Among the key criteria that contribute to the success of a website , figure prominently
the quality, relevance and popularity.

1 . Quality : this characteristic includes , for example , the structure of categories ,
content, descriptions, keywords , usability and ease of navigation
within your site.

2 . Relevance : most of the time , the latter refers to , among other
domain names, the amount of content , external links and your site
as keywords and descriptions.

Important points:
a. inbound links (links that lead to your site);
b . good website structure ;
c . meta- tags ;
d. category tree and URL ;
e . keywords and descriptions ;
f . registration with search engines;
g . competing web sites;
h . website content .

3 . Popularity : the term does not denote the number of visitors ( an error
classic ), but other sites that refer to your website (eg . websites
your industry, business directories , etc. . ) .

Best Research about Keyword

Take plenty of time to the most important keywords for your products out (keywords, Engl "Keywords".)
         Ask friends and acquaintances who would look at what keywords they
         Find keyword databases in which search terms are most commonly used
         Consider different spellings, singular / plural and Synonyms
         Look into the meta-data of the websites of your competitors
         (See the source code in the web browser can)
         Evaluate regularly log file analysis from, with which search terms visitors came from search engines to your site.

     In subjects with great competition and keywords with large numbers of hits you focus most on combinations of keywords. For a single keyword a top ranking is very difficult to achieve and also does not guarantee that people who search for such general terms just look what your website offers.

     For two-or three-word combinations of search terms it is easier to get you to the top and seekers who find your site in this way are more likely in your target market and are lighter than attract customers.
     Do not bring all your keywords in on all sides but you optimize each page for only a few of them.
     Make sure that your most important keywords in the following locations:
         in the page title
         in headlines
         in the Page Content
         in file or directory names
         in link text
         in the meta-data
     But do not overdo it! Too much of a good thing can be seen by search engines as spam - ​​and also to make a dubious impression on your visitors.