Principle of Operation

SEO ( optimization for search engines) is proving successful if we understand
the basic operation of the Internet and if you have some knowledge about
processing and implementation of such information.
Among the key criteria that contribute to the success of a website , figure prominently
the quality, relevance and popularity.

1 . Quality : this characteristic includes , for example , the structure of categories ,
content, descriptions, keywords , usability and ease of navigation
within your site.

2 . Relevance : most of the time , the latter refers to , among other
domain names, the amount of content , external links and your site
as keywords and descriptions.

Important points:
a. inbound links (links that lead to your site);
b . good website structure ;
c . meta- tags ;
d. category tree and URL ;
e . keywords and descriptions ;
f . registration with search engines;
g . competing web sites;
h . website content .

3 . Popularity : the term does not denote the number of visitors ( an error
classic ), but other sites that refer to your website (eg . websites
your industry, business directories , etc. . ) .