SEO | SEA, what do you choose?

Many people who start internet marketing are faced with the choice between SEO and SEA. But how do you make that choice? And you should really choose? Below you can read what you have to think and what the options are.

When you choose SEO?

SEO, also known as search engine optimization which ensures very short for better positions in the organic search results. Google uses this algorithm where your site actually facing. An important factor here is content. Your site must contain information that the visitor what to have. Normally you going without that content is not doing well in SEO. Because it is an investment in SEO it consumes time, it is difficult to apply SEO on websites without commercial interest. Purely informative websites will then often do not bother to everything in terms of SEO in order to have. It is nonsense to say that SEO for informational websites. Quality and the right information is a prerequisite for a successful project. If you can offer something so that your visitors can see the value of, you make a good chance that SEO works.

When you choose SEA?

SEA is a perfect tool for short term conversions to score. What does that mean? SEA advertise with you on Google, you choose what type of visitors you attract to your site and your visitors tries to perform a certain action. That way you start directly with your online marketing and go for the advanced Ad Words system always better understand the visitors interest to you. The optimization is then called into play. So that you adjust your campaign at the lowest possible cost can let visitors convert. (Purchase, completed contact form, certain steps) Because we are dealing with an advertiser marketplace, there is budget needed. This budget is good as it is quickly converted into sales, which you can give your campaign a sequel. Will you not wait and think that your site is ready to help visitors? Then it is interesting SEA.


SEO SEA does not exclude

Of course a combination of both services are also conceivable. In fact, if you have a good Ad-words campaign is set up, you will increasingly understand the wealth of keywords for your website is interesting. These keywords can back translate informative pages that offer added value to the visitor. An act that way helps you directly in your SEO process. Doubt you would have the right search engine marketing tool? Try to determine whether your site is ready for converting visitors, start an Ad-words campaign and use that information to your website SEO friendly.