Quality and relevance

Quality covers the following points in your website :
1 . site structure ;
2 . Site content ;
3 . navigation;
4 . External links.

Site Structure
The first essential criterion is clearly the choice of domain name. It appears
essential for the identity of the company. To protect your brand , buy at least
domain names . fr and . com is the name of your business .

Before launching the site to your customers , consider the relationship between the name of your
company and your product . For example, if your company specializes in
building materials, is called Francis Dupont SARL , what is the domain name
most appropriate : www.francisdupont.fr or www.construction - materiaux.fr ? While the
two are relevant : the first for a business site describing your company, its
history, etc. . , and the second for an e-commerce site dedicated to selling products
the company.
Another possibility would be to combine the two , for example www.materiaux - constructiondupont .
fr . The structure of static sites is of paramount importance for
search engines. The website should be designed so that the crawler
(" Crawler ") , ie the analysis of the search engine operator tool , found
clear benchmarks and understands what he is facing.
At first , make sure that the page title symbolizes accurately
be content. A page on lawnmowers must not be named
" Produit12.html " but " Tondeuse_gazon.html ." The same rule also applies to
categories that is to say, the web server records, which , following the same example,
could be called such http://www.monentreprise.fr/outils-jardinage/tondeusegazon .
html .
If the securities consist of several words , they must be
separated by the character " -" or " _ ." Avoid spaces as internet browsers
replaced by "% 20" .